Digital Hispanics In A Physical World

White Paper - Executive Summary

Hispanic Americans now make up approximately 15% of the US population and growth projections are unprecedented. It is generally recognized that the Hispanic population has high adoption rates for new technology, digital media consumption and mobile activity. In addition, this population segment has unique media consumption behaviors in a rapidly changing advertising landscape. Brands are looking for powerful new ways to capture the attention of this powerful market segment.

Hispanic marketing has been a growing, specialized discipline for marketers and brands due to the demographic make-up of Hispanic communities and the growth of their consumer spending power over the past several years. Marketers are searching for effective and meaningful ways to generate brand connections, resulting in product sales and market share with the American Hispanic population of today and tomorrow.

Digital media brings the promise of better connections and deeper relationships.