SEASONED ADVERTISING VETERAN JOINS ADCENTRICITY’S LEADING DIGITAL OOH TEAM
Ian Dobson Joins as Senior Account Executive in Canada
Toronto, ON – ADCENTRICITY, North America’s largest aggregator and award winning strategist for digital out-of-home media (DOOH), today announced the addition of Ian Dobson as Senior Account Executive in Canada. In his new role, Ian will be responsible for the management and correspondence between national agencies and brand accounts based out of Toronto.
“ADCENTRICITY is growing rapidly and Ian’s expertise within the Canadian market will help us continue to grow our client base,” said Rob Gorrie, President & Co-founder of ADCENTRICITY. “Ian’s achievements within the advertising business are noteworthy - from overseeing a number of successful company sales to executing on strategic initiatives that resulted in significant revenue growth for his past employers. His experience rounds out the expertise of the existing ADCENTRICITY team nicely.”
With over 25 years of advertising sales management and business development experience, Ian most recently worked as the Vice President – Sales, Digital Media at Cineplex Entertainment where he participated as part of the management team in the successful sale of Onsite Media Network to Cineplex Entertainment Inc. Prior to his position at Cineplex Entertainment, he was the Senior Vice President - Sales at On Site Media Network. During his tenure at Onsite Media Networks, Ian developed and executed a short term sales strategy that resulted in increased sales revenue by over 225% in just three months. In 2007, Ian as Vice-President – Sales, participated as part of the management team in the successful sale of Digital Advertising Network (DAN) to Neo Advertising Inc. Ian holds a degree from the University of Western and is a member of the Canadian Outdoor Membership Bureau, Toronto Ad & Sales Club and Canadian Association of Advertising Professionals. Other past employers include: Resort Media Group, Inc., Club Intrawest and Rogers Publishing.
Earlier this year, ADCENTRICITY surpassed 175,000 screens providing a 300MM audience opportunity, and announced several new capabilities including: a full service cross carrier mobile marketing solution and Research Lite, an extended service that includes pre-packaged and customized research studies to measure digital out-of-home campaigns in any North American market, in addition to several new network partners. In 2008, ADCENTRICITY launched its AdVenue platform, a robust solution that helps marketers plan campaigns based on business objectives and goals and target by region and venue type, along with specific demographic information. ADCENTRICITY is also a member of the Out-of-Home Video Advertising Bureau, The ARF and POPAI.
ABOUT ADCENTRICITY ADCENTRICITY eases the pain and complexity of the buying and planning process of digital out-of-home media by providing a strategic and holistic solution to media agencies and brands. As digital out-of-home media strategists, ADCENTRICITY provides a high-touch service supported by an advanced media platform and in-depth supporting research. Our capabilities enable complex hyper-targeting to deliver advertiser messages only to the venues and screens that meet the target audience profile and campaign objectives, effectively and efficiently.
ADCENTRICITY delivers effective advertising campaigns over 90+ network partners, 175,000 screens and provides 300+ million monthly impressions in locations such as, universities, transit, sports arenas, convenience stores, restaurants / bars, gas stations, office buildings, ATMs, grocery stores and more, ADCENTRICITY drives efficiencies with its “One plan. One buy. One bill.” approach.
Contact info: Ian Dobson Sr. Account Executive ADCENTRICITY Inc. o. 416-597-6663 m. 647-205-4407 e. ian@adcentricity.com
For more information visit: www.adcentricity.com.
Media Contacts:
Denise Welch
Dotted Line Communications
781.849.2022
denise@dottedlinecomm.com
