ADCENTRICITY EXPANDS DIGITAL OUT-OF-HOME FOOTPRINT WITH FOUR NEW PARTNERS
More Scale, a Broader Reach, and Deeper Insight Allow Advertisers to Find Consumers On-the-Go
New York – ADCENTRICITY, North America’s largest aggregator and award winning strategist for digital out-of-home media, today announced a new set of partnerships that will expand on their capabilities for advertisers to effectively reach more consumers in the places they frequent most. The expansion includes additional restaurants and bars, golf courses, convenience stores and various forms of public transportation. These partnerships expand ADCENTRICITY’S reach within the digital out-of-home space, providing marketing executives and agencies with the most extensive and innovative opportunities to reach consumers where they live, work and play.
Additions to the network include:
- TargetCast Networks – a network found in bars and restaurants in venues like Applebee's, TGI Friday's and Chili's;
- 4G Metro – provides screens in public transportation locations along with a free WiFi network for consumers;
- WESEE Digital – screens are located in hair salons, coffee shops and other hospitality venues;
- Hercules Networks – a network operating unique kiosks in malls catering to cell phone users, as well as screens at various Six Flags theme parks
“With these networks, ADCENTRICITY crosses the 150,000 screen threshold, delivering 275MM monthly audience impressions,” said Rob Gorrie, CEO of ADCENTRICITY. “Upholding scale and quality are two important elements of managing our digital out-of-home capacity. These new partners are a welcome addition in creating hyper-targeted and effective digital out-of-home campaigns for our advertising clients.”
Digital out-of-home allows advertisers to reach a targeted audience in an engaging setting where they are most receptive to product messages. With ADCENTRICITY, advertisers have a direct line to consumers in the places they frequent most such as recreation and leisure locations, convenience stores, bars, nightclubs, restaurants, and other public settings, creating a variety of touch points during the day where an advertiser’s message is seen by a highly desirable demographic. The unmatched capabilities of ADCENTRICITY in the digital out-of-home sector provide customized solutions specific to each campaign’s objectives.
ADCENTRICITY launched its AdVenue platform in 2008, a robust solution that helps marketers plan campaigns based on business objectives and goals and target by region and venue type, along with specific demographic information. ADCENTRICITY is also a member of the Out-of-Home Video Advertising Bureau, The ARF and POPAI and recently won an award for best local campaign given by MediaPost.
ABOUT ADCENTRICITY
ADCENTRICITY eases the pain and complexity of the buying and planning process of digital out-of-home media by providing a strategic and holistic solution to media agencies and brands. As award winning, digital out-of-home media strategists, ADCENTRICITY provides a high-touch service supported by an advanced media platform and in-depth supporting research. Our capabilities enable complex hyper-targeting to deliver advertiser messages only to the venues and screens that meet the target audience profile and campaign objectives, effectively and efficiently.
ADCENTRICITY delivers effective advertising campaigns over 80 network partners, more than 150,000 screens and provides 275 million monthly impressions in locations such as, universities, transit, sports arenas, convenience stores, restaurants / bars, gas stations, office buildings, ATMs, grocery stores and more, ADCENTRICITY drives efficiencies with its “One plan. One buy. One bill.” approach.
For more information visit: www.adcentricity.com.
