ADCENTRICITY RECOGNIZED FOR OUTSTANDING STRATEGY
Company Wins MediaPost Award for Barack Obama campaign
NEW YORK – ADCENTRICITY, North America’s largest aggregator and leading strategist for digital out-of-home media, today announced that it was awarded best local campaign from MediaPost, in the first ever MediaPost Digital Out-of-Home Awards. The award was presented to ADCENTRICITY in recognition of outstanding strategy and application of digital out-of-home media for a local campaign executed in collaboration with political consultancy GMMB for work on Barack Obama’s presidential campaign. GMMB engaged ADCENTRICITY's platform ADVenue to reach voters in the key battleground state of Ohio by utilizing 729 screens across five major venue categories including Entertainment, Gas Stations, Hospitality, Personal Care and Health Care.
“The MediaPost Digital Out-of-Home Awards validate the fact that the medium can have an impactful role for creativity and ROI in the out-of-home advertising medium,” said Rob Gorrie, president of ADCENTRICITY. “Many of our peers submitted entries for this award, including creative shops that specialize in these campaigns, so we are honored to receive this recognition. Digital out-of-home advertising is growing at such a rapid pace and advertising agencies have taken notice of the innovative way the medium can reach and influence consumers.”
Working with GMMB and the goldmine of voter polling data, ADCENTRICITY was able to identify the targeted demographic and psychographic within vital geographic areas of importance to construct a strategic plan. The campaign produced a monthly audience of 866,189 serving 2,173,457 Barack Obama ad spots featuring an SMS call to action with specific key words in each DMA. Voters who engaged with a text message were sent a Barack Obama bumper sticker and were included in an on-going dialogue with “Barack and Michelle Obama” driven by GMMB.
ADCENTRICITY launched its AdVenue platform in 2008, a robust solution that helps marketers plan campaigns based on business objectives and goals and can target by region and venue type, along with specific demographic information. ADCENTRICITY is also a member of the Out-of-Home Video Advertising Bureau, The ARF and POPAI.
ABOUT ADCENTRICITY
ADCENTRICITY eases the pain and complexity of the buying and planning process of digital out-of-home media by providing a strategic and holistic solution to media agencies and brands. As digital out-of-home media strategists, ADCENTRICITY provides a high-touch service supported by an advanced media platform and in-depth supporting research. Our capabilities enable complex hyper-targeting to deliver advertiser messages only to the venues and screens that meet the target audience profile and campaign objectives, effectively and efficiently.
ADCENTRICITY delivers effective advertising campaigns over 80 network partners, 140,000 screens and provides 200 million monthly impressions in locations such as, universities, transit, sports arenas, convenience stores, restaurants / bars, gas stations, office buildings, ATMs, grocery stores and more, ADCENTRICITY drives efficiencies with its “One plan. One buy. One bill.” approach.
Media Contact: Denise Welch Dotted Line Communications 781-849-2022 denise@dottedlinecomm.com
