ADCENTRICITY JOINS OVAB TO SUPPORT ADVERTISING EFFORTS IN DIGITAL OOH MEDIA
New York – ADCENTRICITY, North America’s largest planner and aggregator of digital out-of-home media, today announced that they have joined the Out-of Home Video Advertising Bureau (OVAB), the not-for-profit pro-industry association formed in early 2007 in order to promote the advancement of out of home video and digital advertising networks.
“OVAB’s evangelism efforts have been complementary to our own and becoming a member of OVAB makes perfect sense for us,” said Jeff Atley, co-founder and VP Marketing and Business Development, ADCENTRICITY. “We are by far the largest digital out-of-home media company in North America, work closely with more network partners every day than anyone else in the industry.”
One of the key initiatives for OVAB in 2008, and a contributing factor influencing ADCENTRICITY’s decision to join the organization, was the release of OVAB’s Audience Metrics Guidelines.
“The Guidelines are a critical component to the more rapid adoption of digital and video out of home networks and their success is predicated on both networks and agencies adopting them. OVAB members are committed to the advancement of the industry and we are happy to have ADCENTRICITY contribute their experience and knowledge base to our efforts,” said Suzanne Alecia, President of OVAB.
Atley adds, “We work hand-in-hand with agency planners and buyers to create strategically sound and highly effective digital out-of-home campaigns. Our ability to fulfill this partnership largely rests on the credibility of the audience figures. This is why this issue is so crucial to us and to the entire digital out-of-home community.”
ADCENTRICITY has already started working with networks in the adoption of the new metrics standards, and is taking a leading role in explaining the adoption process to the digital out-of-home community. Graeme Spicer, VP Strategic Partnerships, will be presenting on this topic at the Advertising Research Foundation annual conference, Re:think, in New York City on March 31, 2009.
About ADCENTRICITY Inc.
Founded in 2007, ADCENTRICITY specializes in supporting brands and agencies in understanding “what works” in digital out-of-home media. The firm provides brands a “1 Plan, 1 Buy, 1 Bill” solution across North America. As expert digital out-of-home media strategists, ADCENTRICITY provides a high-touch service, supported by an advanced media platform, ADVenue, and in-depth supporting research.
ADCENTRICITY delivers advertising campaigns across over 80 networks and only to the venues and screens that meet the target audience profile and, more importantly, the campaign strategy. Currently over 140,000 quality place-based screens in over 16 main venue categories and over 70 sub-categories such as, universities, shopping centers, transit, sporting event and arenas, convenience stores, restaurants / bars, elevators, gas stations, office buildings, ATMs, etc.
For more information visit www.adcentricity.com
ADCENTRICITY Inc.
145 West 49th Street, Suite 701
Manhattan, NY, UA, 10036
Jeff Atley – VP Marketing & Business Development
1-866-568-3142
jeff@adcentricity.com
ABOUT OVAB
Founded in 2007, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising. For more information, please visit www.ovab.org.
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