Affiliations
ADCENTRICITY is a proud members and close alliance of these respected associations:
The Out-of-Home Video Advertising Bureau (OVAB) exists to create a forum for substantive, ongoing collaboration between advertisers, agencies, out-of-home video networks and their suppliers to drive consistent growth for the industry.
Within the rapidly changing media landscape, a dynamic new electronic medium has emerged. Out-of-home video networks are place-based, ad supported networks that deliver complelling, informative content along with full-motion video advertising. These networks include both in-store retail networks and digital, wireless narrowcast networks.
The pricipal mission of The Advertising Research Foundation (ARF) is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
POPAI is an international trade association for the marketing at-retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at-retail producer companies and advertising agenciesfrom over 45 countries from around the world.
Our membership draws on leaders from some of the industry’s premier companies, like: Anheuser-Busch, Caterpillar, Coca Cola, Energizer, Kelloggs, Microsoft, Pepsi-Cola, R.J. Reynolds, Texas Instruments, and Wal Mart to name a few.
