Extending cause marketing reach through DOOH
February 1st, 2010
IPG Emerging Media Lab Blog
It is amazing how the world can unite during times of tragedy. The outpouring of support for Haiti by individuals, celebrities, governments, and the media has been overwhelming. DOOH Networks are also participating in the fundraising efforts. Matthew Stoudt, CEO of Outcast has pulled together Zoom Media, AdSpace Networks, IndoorDIRECT, Captivate Network, PumpTop TV, Premier Retail Networks, CBS Outernet, and TargetCast Networks for what Stoudt described in the DailyDOOH as, “A unified message that will run on over 40,000+ screens and reach an estimated 100 million Americans monthly.”
