Adcentricity’s ADVenue Is The ‘Real-Deal’

My tenure at Publicis provided me with enough sense to know that media planning and strategy is one of the “dark-arts“, it is down-right dangerous in the wrong hands and should only be handled by professionals. Any one on the agency side will tell you, “creating a plan is -one part research, one part finesse, and one part black magic”

So I as a follow up to our recent post - I reached out to Jeff Atley, founder of Adcentricity, who was kind enough to show me his team’s creation, and I have to say that I was surprisingly impressed with what I saw.

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