About Adcentricity
We are a location-based media platform. We provide all types of digital media with a common denominator - they can all be targeted to an individual consumer.
- Digital Place-Based Video: Internet connected screens in non-traditional (and non-retail) environments
- In-Store Video: Retail-based video networks in grocery, pharmacy or convenience stores and other environments
- Geo-based mobile media: mobile sites or in-app media that knows where you are
- In-Store Radio: In-store audio channels delivering custom, localized content to consumers while they shop
- NFC + Bluetooth: On location Bluetooth networks that can send content immediately to a phone
- Wi-Fi/Shopper Apps: App driven, on location shopper engagement tools
We have 3 customer solutions for location-based media:
1.) ConsumerSync - Focused on targeting, getting right to your consumer and eliminating waste. In conjunction with our solution provider, Nielsen, we can work with you to apply your segmentation data in the way it was meant to be executed - down to a zip code and a specific location
2.) ADVenue - Built around tactics and smart digital executions and uses of location in your communications with consumers. ADVenue answers the question of "how" to use the medium most effectively
3.) ContextualEyes - Delivering location-based, automated and dynamic, customized creative that aligns with business objectives and engagement programs. We make executing content in the location medium easy
Ultimately, we help you seamlessly incorporate location-based media into your integrated digital media programs and align with communication planning needs.
ADCENTRICITY accommodates a range of tactical solutions to deliver advertiser messages to the venues and mediums that meet the strategy, target audiences and campaign objectives, effectively and efficiently.
Adcentricity's platforms help to answer 4 key opportunities in location-based media opportunities: