Approaching Your plan

All of our digital out-of home media plans are rooted firmly in research. ADCENTRICITY's planning and buying platform allows unlimited combinations of demographic, geographic and venue channel mash-ups. This allows for extremely diverse and complex campaign strategies to be deployed quickly, efficiently and effectively with ADCENTRICITY serving as your single ‘gateway’ for communicating with consumers on the go. Plan national and buy local or plan local and buy national – it’s all under your control. One plan, one buy, one bill – it’s that easy.

Effective, Impactful & Fast

Digital out-of-home planning through ADCENTRICITY is not only targeted and impactful, it's flexible, fast and simple.

There are three primary ways to access the power of the partnership between ADCENTRICITY and the networks with whom it works:

• Demographic
• Geographic
• Category / Channel

Given that each campaign has unique and specific requirements, a "Dynamic Mix" of any of the above offers the greatest flexibility in campaign planning for sophisticated and innovative campaigns.

Demographic Planning

ADCENTRICITY supports planning and buying on basic and advanced consumer profile data to ensure maximum effectiveness to the targeting needs of each campaign.

e.g. Female, 18-34, $96,000+ Household Income

Geographic Planning

ADCENTRICITY's advanced geo-plotting allows for innumerable ways in which to segment and define the geographic areas of relevance to the needs of a campaign:

• State, city, DMA, postal sortation areas
• Geographic radii - 2 mile radius around retail locations
• Channel Planning

ADCENTRICITY has 15 categories and 70+ subcategories of venue type, virtually guaranteeing a venue type that fits the needs of your campaign. For example:

• All Pharmacies
• All bars, universities & sports arenas

Dynamic Mix Planning

ADCENTRICITY's innovative customers and partner agencies make use of dynamic mix planning, allowing unlimited permutations of demographic, geographic and venue type mashups.

• All grocery stores in geographic regions with higher affluence levels
• All universities and every bar, cafe & club within 3 miles of the University
• Males, 18-24, in the top 25 DMAs

ADCENTRICITY's platform allows for extremely diverse and complex campaign strategies to be deployed quickly, efficiently and effectively.