Why Digital OOH?

As a medium, digital out-of-home (OOH) reaches two-thirds (67%) of U.S. residents aged 18 or older each month across the venues measured and delivers a fairly representative cross-section of consumers. Of those who recall seeing digital out-of-home displays in the past month, 76% noticed seeing them at multiple venues. Digital video screens in retail locations alone (including grocery stores, large retailer/department stores, drug stores, shopping malls or convenience stores) reach over half (53%) of American adults in an average month. Digital out-of-home displays at gas stations and movie theaters each reach over 1 in 5 U.S. adults per month.*

The fragmentation of today's media into a thousand little (digital) pieces is a reality. Reaching today's consumer in this complex and confusing media environment is a challenge. Digital out-of-home advertising is the solution. This new medium delivers compelling and relevant messages to consumers throughout their day where they work, shop and play. LCD screens placed in locations as diverse as health clubs, transit vehicles, convenience stores and restaurants (to list just a few types of venues) are an increasingly important communications tool.

ADCENTRICITY’s high-touch service provides more than just an aggregation of digital out-of-home networks and screens. By being more involved in the planning and buying of your campaign we’re more accountable and more vested in your success. We’ve created the industry’s most advanced media planning and buying platform, ADVenue. Backed by millions of points of in-depth and highly credible research data our overall capabilities allow you to benefit in more strategic and targeted planning, buying, distribution, reporting and billing.

*Arbitron 2009