Convenience Store Venue Snapshot
Category Overview
Convenience store venues are quick service locations, typically located in urban and suburban locations and service both above the line and below the line marketing venues. Screens are typically located in high volume and transactional areas of the store such as at the cash, in the beverage area and over ATM.
Convenience Store venues provide a typically high frequency, high impact opportunity to advertisers for both endemic and non-endemic brands. Categories such as confectionery, beverage and staple foods are obvious choices and brands such as telecommunications, retail, travel, entertainment and electronics work well as advertising categories.
Profile of Digital OOH Audience by Venue Category
| Men | 59% | Ave. Dwell | 2.5 - 15 mins |
| Women | 41% | Ave. Loop Length | 7.0 mins |
| Age 18-24 | 18% | Traffic/Week | 445 - 1,239 |
| Age 25-34 | 18% | Ave. CPM | $3.45 - $10.27 |
| Age 35-44 | 17% | Avail. Spot Length | 0:06, 0:15, 0:30 seconds |
| Age 45-54 | 23% | ||
| Age 55-64 | 13% | ||
| Age 65+ | 11% |
Sub-Categories
- Airport
- Gas Station
- Gas Station - ATM
- General
- General - ATM
- Transit
*Based on averages, varies per network. (Source: Arbitron Out-of-Home Digital Video Display Study 2009)
