Entertainment Venues Snapshot
Category Overview
Entertainment venues include locations where large groups of people gather for social activities of any type. Typical venues include casinos, movie theaters, arenas and billiard halls. Dwell times are typically longer, and the time spent in these locations is typically relaxed and convivial. Advertising opportunities typically exist in areas of high traffic or high visibility.
Entertainment venues provide great opportunities to reach active and social audiences while they are relaxed and open to receiving advertising messages. Advertisers in categories such as telecommunications, electronics, beer and spirits and financial services will find these venues effective for raising awareness, mobile engagement and product education.
Profile of Digital OOH Audience by Venue Category
| Men | 49% | Ave. Dwell | 16 - 120 mins |
| Women | 51% | Ave. Loop Length | 14.2 mins |
| Age 18-24 | 21% | Traffic/Week | 5,804 - 200,000 |
| Age 25-34 | 21% | Ave. CPM | $0.02 - $29.19 |
| Age 35-44 | 21% | Avail. Spot Length | 0:06, 0:15, 0:30 seconds |
| Age 45-54 | 17% | ||
| Age 55-64 | 11% | ||
| Age 65+ | 9% |
Sub-Categories
- Billiard Hall
- Billiard Hall - ATM
- Bowling Lanes
- Casino & Gambling
- Casino & Gambling - ATM
- Movie Theatre
- Race Track
- Sporting / Event Centers
*Based on averages, varies per network. (Source: Arbitron Out-of-Home Digital Video Display Study 2009)
