Healthcare Venue Snapshot
Category Overview
The Healthcare category includes medical and health oriented touch-points such as pharmacies or doctor offices. The venues are either at point-of-care or point of transaction. Point-of-care venues will typically be in waiting rooms or patient rooms. Point of transaction screens can be found at checkout, in-aisle or at pharmacy.
Healthcare venues provide a great environment to reach health conscious audiences for education and awareness, as well as promotional or
Profile of Digital OOH Audience by Venue Category
| Men | 56% | Ave. Dwell | 22 - 180 mins |
| Women | 44% | Ave. Loop Length | 42.5 mins |
| Age 18-24 | 20% | Traffic/Week | 90 - 8,000 |
| Age 25-34 | 18% | Ave. CPM | $12.69 - $36.00 |
| Age 35-44 | 18% | Avail. Spot Length | 0:06, 0:15, 0:30 Seconds |
| Age 45-54 | 16% | ||
| Age 55-64 | 14% | ||
| Age 65+ | 14% |
Sub-Categories
- Dental Offices
- Doctors Offices
- Hospital
- Hospital - In Room TV
- Mediacal Center
- Pharmacies
*Based on averages, varies per network. (Source: Arbitron Out-of-Home Digital Video Display Study 2009)
