Hospitality
Category Overview
Hospitality venues include a diverse range of locations, from hotels and resorts through a variety of food and beverage facilities. Screens are typically located in high traffic locations in public spaces like hotel lobbies, behind the bar, in dining rooms or at transaction points in nightclubs, bars and restaurants.
Place based advertising in the hospitality category can provide opportunities to directly impact purchase decisions in the beer, wine, spirits and soft drink categories. The often youthful and active audience is also a good target for consumer electronics, telecommunications and automobile messaging.
Profile of Digital OOH Audience by Venue Category
| Men | 52% | Ave. Dwell | 11 - 150 mins |
| Women | 48% | Ave. Loop Length | 22.2 mins |
| Age 18-24 | 19% | Traffic/Week | 2,240 - 13,005 |
| Age 25-34 | 24% | Ave. CPM | $1.08 - $5.75 |
| Age 35-44 | 20% | Avail. Spot Length | 0:06, 0:15, 0:30 seconds |
| Age 45-54 | 18% | ||
| Age 55-64 | 10% | ||
| Age 65+ | 10% |
Sub-Categories
- Coffee / Beverage Shop
- Hotel - In-Room TV
- Hotel - Public Space / Lobby
- Hotel - Public Space / Lobby - ATM
- Hotel - Restaurant / Bar
- Hotel - Restaurant / Bar - ATM
- Night Club
- Night Club - ATM
- Quick Service Restaurant (QSR)
- Resort
- Restaurant Bar
- Restaurant Bar - ATM
- Restaurant Dining
- Restroom - Resto Bar / Club
- Tourism & Attractions
*Based on averages, varies per network. (Source: Arbitron Out-of-Home Digital Video Display Study 2009)
