Your Performance Partner

Looking to elevate your brand? Generate leads? Drive sales? At ADCENTRICITY we help clients better understand digital out-of-home (OOH) media and move their brands closer to consumers, helping them to achieve a better return on their marketing investment. ADCENTRICITY can help you connect with your customers in ways that are relevant to them.

Our solution simplifies and amplifies your digital out-of-home media plans providing one-point access to premium and niche inventory across North America. This enables you to reach your target audience - where you need it and when it matters.

Campaigns can be delivered to optimize your audience impressions, hyper-target your bulls-eye audience or achieve an appropriate balance of both. Delivery is optimized within these targets based on observed and expected consumer response ensuring you get the results you want.

Using our sophisticated software platform we define the target demographic data and relevance against the available venue categories, inventory levels, and network capabilities. This is overlayed with our deep understanding of  consumer behaviors to create highly innovative and flexible solutions.

ADCENTRICITY works hands-on with agencies and advertisers to develop unique and compelling digital out-of-home campaigns that are venue appropriate and that effectively reach target audiences. ADCENTRICITY is the only single source for ALL your digital out-of-home needs.

WHY ADCENTRICITY:

Better Insight. When you’re looking for more than just a large network buy, and want strategically targeted digital out-of-home opportunities, we’ll help you meet your campaign objectives.

Data Driven. We’ve built a robust planning platform that provides a vast amount of digital out-of-home network and audience data enabling more strategic and targeted planning, buying, distribution, reporting and billing.

High-Touch Service. Our hands-on involvement in the planning and buying of your campaign means we’re more accountable and more vested in your success. You are not left on your own to plan through a “do it yourself” interface.

Experience and Expertise. We’ve walked in your (traditional marketing) shoes. We’ve felt the pain, and we’ve built our business to address those pains and make your job easier.

• We offer the largest diversity in venue categories and concentration of available digital OOH screens across North America.
• We procure top quality digital OOH opportunities and not just the top quantity.
• We have the most advanced planning platform on the market bringing unmatched capabilities and transparency to you and your clients
• We don’t just offer an extensive network. We provide strategic planning, buying and the industry’s only single-source solution – “1 Plan, 1 Buy, 1 Bill”.
• We intelligently analyze and align your campaign objectives and match them to the best digital OOH media properties across North America. Why should you be left alone to plan your campaign in the dark?
• We are agency advocates, educating digital OOH network operators on the true and diverse needs of agencies and their planners and buyers.
• We address the market fragmentation that agencies encounter and enable them to effectively reach consumers via digital OOH. We’re your accountable digital OOH partner!
• On average, a digital OOH media plan requires 6 to 8 revisions prior to finalization. This involves time, cycles and resources that you can’t afford to waste.
• Provisions are made in the planning process to ensure that existing buying relationships don’t overlap, thus allowing the overall plan to be enhanced.
• We ensure that you are planning and executing with the digital OOH partner that provides the most effective and efficient offering for your client
• ADCENTRICITY lets you target, measure and improve your customer interactions by leveraging our proprietary single-source digital OOH planning and buying strategies and services.
• ADCENTRICITY allows you to specifically target by any combination of demographic, geographic or venue type.
• ADCENTRICITY extends the brand by engaging in an ongoing conversation with your clients' customers wherever they congregate.