Approaching Your Plan

Digital OOH planning through ADCENTRICITY is not only targeted and impactful, it's flexible, fast and simple.

There are three primary ways to access the power of the partnership between ADCENTRICITY and the networks with whom it works:

  • Demographic
  • Geographic
  • Category / Channel

Given that each campaign has unique and specific requirements, a "Dynamic Mix" of any of the above offers the greatest flexibility in campaign planning for sophisticated and innovative campaigns.

 

Demographic Planning

 ADCENTRICITY supports planning and buying on basic and advanced consumer profile data to ensure maximum effectiveness to the targeting needs of each campaign.

e.g. Female, 18-34, $96,000+ Household Income

 

Geographic Planning

ADCENTRICITY's advanced geo-plotting allows for innumerable ways in which to segment and define the geographic areas of relevance to the needs of a campaign:

  1. State, city, DMA, postal sortation areas
  2. Geographic radii - 2 mile radius around retail locations

 

Channel Planning

ADCENTRICITY has 17 categories and 60 subcategories of venue type, virtually guaranteeing a venue type that fits the needs of your campaign. For example:

  • All Pharmacies
  • All bars, universities & sports arenas

 

Dynamic Mix Planning

ADCENTRICITY's innovative customers and partner agencies make use of dynamic mix planning, allowing unlimited permutations of Demographic, Geographic and Venue Type mashups.

  1. All grocery stores in geographic regions with higher affluence levels
  2. All universities and every bar, cafe & club within 3 miles of the University
  3. Males, 18-24, in the top 25 DMAs

 

ADCENTRICITY's platform allows for extremely diverse and complex campaign strategies to be deployed quickly, efficiently and effectively.

Campaign Examples

Political Campaign

ADCENTRICITY was approached to act as the single planning point for strategic Digital OOH deployments of a large regional political campaign for a recent election.  Highlights include:

  • Removal of all venues in election ridings with low probabilty win ratios to ensure maximum effectiveness in media spending
  • Real-time mid-campaign creative replacement/updates to address ongoing poll results and changes in voter perceptions

Wireless Telecommunications Campaign

ADCENTRICITY managed the Digital OOH media for an urban focused, wireless telecommunications product launch.  Highlights include:

  • Identification of venue types suiting a more affluent, business focused audience
  • Inclusion of appropriate venues within 1 mile of the retailer locations

Financial Services Campaign

ADCENTRICITY has been asked by a financial services firm on several occasions, to manage localized media planning, execution and campaigns supporting its regional locations across a large, diverse regional area.  Highlights include:

  •  Creative executions in key "corridor" travel areas where the target audience  frequencies are greater than 3 times a week
  • Venue selection for lower income audiences

QUOTE

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