How is Digital OOH Media Categorized?

Digital out-of-home media is made up of LCD screens that have been placed in premium consumer viewing positions inside of venues from doctors offices to taxi cabs and pharmacies. The screen is controlled by a software system that plays a closed-loop of content. The content on the screen is intended to provide information and/or entertainment that is relevant to the viewers inside the environment. As a medium used for advertising the opportunity exists to have a highly effective, direct communication with consumers.

There are three main segments of digital out-of-home media which include:

Place Based

Screens of varying sizes (ave. 32" to 42") within environments ranging from transit stations, restaurants / bars, office buildings, doctors offices etc. These screens or multiple screen within the environment are usually located in areas that have the best opportunity-to-view and/or are in an area that has the highest consumer dwell time.

Retail

Positioned in key locations inside of retail environments from grocery store aisles to convenience store check-outs and pharmacies. Normally retail screens are found close to consumer products and goods that are available for sale. As consumers make over 75% of their product buying decisions within the retail environment the opportunity to communicate at the "moment of truth" is ideal.

Outdoor

(not currently available with ADCENTRICITY)

Much the same as traditional outdoor billboards however are made of medium to large format LED screens. Typically found in urban centers along major highways and interstates outdoor digital out-of-home media can also be found on the side of buildings. Times Square in New York City is the perfect example of outdoor applications.

The benefits of advertising are also vast. Primarily an advertiser can be ensured that the ad will be played at specific times throughout a day, understands who is watching the screens, what they are doing inside the environment, and understanding of what frame of mind they are in at the moment, how many times the ad will play as well has having all the advantages of digital creativity.

Digital out-of-home media is one the fastest growing mediums across North American and Europe.