Throttle Up Your Advertising

Digital OOH is a highly effective Direct to Consumer ("DTC") supporting medium reaching your mass and target audience at key touch points between traditional mediums. 

It provides Effective, Efficient Reach. Truly Influential Advertising as a supporting medium in campaign marketing mixes

The Campaign Effect

1. Reach

Consider:
1000 Convenience Stores
Daily consumer traffic of 500 people per day per venue
x 30 Days
Gross Audience of 15,000,000/month

2. Frequency

According to a recent study, the average North American has the opportunity to view Digital OOH 6 times per week.

Similar urban frequency models show frequencies of 20+ times per week

3. Acceptance

Consumers are more amenable to accept Digital OOH at a rate of 60%.

4. Awareness

63% of those who see Digital OOH say it attracted their attention. 44% of adults say they pay a lot of attention to Digital OOH

5. Recall

Aided Recall of Digital OOH is 35-47% compared to similar studies of media like Television at 21-24%

6. Efficiency

ADCENTRICITY dramatically reduces the time and effort typically spent to plan and buy Digital OOH at scale and ensures you only purchase the media you require, eliminating wasteful spending.