Opportunity for Media Agencies

ADCENTRICITY provides a truly effective and targeted new advertising vehicle for Media Agencies.

The current media landscape has seen:

  • Brands demanding more efficient media plans and seeking effective entry into the Digital OOH medium through their respective agencies
  • Increasingly fragmented landscapes of media
  • Increasing Media Planner/Buyer time and media cost to assemble an effective media plan
  • Decreasing traditional spends and demand for a new, effective medium to support winning campaigns

A powerful, new solution for innovative media professionals  exists within Digital OOH through ADCENTRICITY.  ADCENTRICITY provides a new  media opportunity which:

  • Enables Agencies and Media Buyers to deliver more value to a Brand’s media spend
  • Allows Media Agencies to easily design the most targeted, effective and responsible distribution of direct-to-consumer campaigns through ADCENTRICITY
  • Provides an excellent platform to influence consumer decision and build brand awareness
  • Offers a dynamic medium whereby creative content can be changed throughout campaigns
  • Provides a powerful platform and enhanced efficiencies for Media Agencies built on traditional media planning philosophies and practices

 

ADCENTRICITY Offers a WIN-WIN-WIN Solution

Until now, there has been no means of truly utilizing, buying, planning, reporting and servicing
Digital OOH media efficiently. ADCENTRICITY allows Media Agencies to throttle up their core competencies effectively.

ADCENTRICITY creates scale, strategic impetus and manageability within planning on Digital OOH.  By doing so, ADCENTRICITY works to support Brand, Media Agency and Network Partner Business goals by:

  • Creating a more holistically effective medium
  • Delivering more power and transparency to the Media Agencies
  • Delivering more power to the Brands

 

Delivering Amplified Value

  • Scale / reach
  • Awareness
  • Acceptance
  • Recall
  • Recency
  • Impact / effectiveness
  • Efficiency
  • No more avoidance
  • Great brand building
  • Great promotional / event advertising
  • Great CRM / behavioral grooming opportunity