Bring the power of location-based digital advertising to your Brand campaign or business marketing activities

Products & Services > ADCentral is a is digital media management platform that makes it easy for media planners and buyers, strategists, advertising agencies, shopper marketing agencies and retailers

Location matters and we deliver the message where 76% of purchase decisions are made-in-store. ADCentral is a digital, location-based platform connecting a digital retail ecosystem that auto-formats each message for the store, day part, person, and desired action. The correct, relevant message is not an AD to a shopper...it is a service.

ADCentral understands patterns for a monthly aggregate audience of almost 1 billion, cross references over 502 million data points, and allows access to more than 240,000 digital media assets, in +70,000 venues, across 80 location-based network partners.

ADCentral makes it easy for media planners and buyers, strategists, advertising agencies, shopper marketing agencies and retailers to plan, create, deliver and measure any type of targeted media or mobile content across multiple, and expanding, digital channels.

ADCentral delivers customized, targeted media plans, using four key planning and deployment components:
ADCentral is a is digital media management platform that makes it easy for media planners and buyers, strategists, advertising agencies, shopper marketing agencies and retailers
 ADCentral is a is digital media management platform that makes it easy for media planners and buyers, strategists, advertising agencies, shopper marketing agencies and retailers
 ADCentral is a is digital media management platform that makes it easy for media planners and buyers, strategists, advertising agencies, shopper marketing agencies and retailers
 ADCentral is a is digital media management platform that makes it easy for media planners and buyers, strategists, advertising agencies, shopper marketing agencies and retailers
Tactical & Workflow Platform:

Detailed location supply inventory

Hyper-targeting

Unique tactical applications of location-based advertising aligned with strategy and objectives

Proximity Targeting

Operational execution & workflow across location-based media mix through a single point of contact

Reduces hundreds of hours of pre / post buying labor
Targeting Platform:

Consumer insight and behavioral targeting

Purchase intent indexing (MPI)

"No-waste" targeting efficiency

Increased ROI opportunity
pre-buy

10,000 + product, service, category, psychographic & media variables using 502 million data points from Nielsen, Polk, Simmons, Environics Analytics, PMB, BBM and more
Automated Formating Platform:

Auto-Formats Each Message

Automates localized digital ad content

Multi-channel media formatting & rendering

Facilitates new creative solutions

Single source content distribution

No cost added-value to media clients
Campaign Reporting Platform:

Provides detailed compliance / Proof-of-Performance reporting on a campaign by campaign basis including,


Number of ad plays contracted

Number of ad plays delivered

Photo proof-of-play
ADCentricity is one of the industry's leading providers of location-based digital media advertsing and technology - Find out why
ADCentricity is one of the industry's leading providers of location-based digital media advertsing and technology - Find out why
 Solutions
 ADCentral
 ADAir
 ADCentricity is one of the industry's leading providers of location-based digital media advertsing and technology - Find out why
ADCentricity is one of the industry's leading providers of location-based digital media advertsing and technology - Find out why
ADCentricity is one of the industry's leading providers of location-based digital media advertsing and technology - Find out why
ABOUT US
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PRODUCTS AND SERVICES
Shopper Connect
ADNational
ADLocal
MEDIA CHANNELS
Location-based Digital Screens
In-Store Digital Screens
In-Taxi Digital Screens
In-Store Radio
Digital Interactive Windows
Digital Projections
Mobile Shopping Apps
Bluetooth Interactive Marketing
RESOURCE CENTRE
Case Studies
  > Fresh Breath Case
  > BoA
  > P&G
  > PurinaOne
  > RBC
  > Samsung
  > Valspar
  > Verizon
ADCentricity is one of the industry's leading providers of location-based digital media advertsing and technology - Find out why
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