ADCENTRICITY raises $3 million Series A investment for consolidated Digital Out of Home media sales network growth

TORONTO, ON, April 23, 2008 – ADCENTRICITY, Inc. (“ADCENTRICITY”), a North American Digital-Out of-Home (“OOH”) Media Sales Network, has raised CDN$ 3-million of Series A equity financing in a transaction lead by Propulsion Ventures, a subsidiary of Telesystem.

The Toronto-based company will use the funding to substantially increase its sales presence throughout North America, increase the depth of its network partnerships in its existing and new verticals, and invest in supporting research with partners and media / advertising Agencies.

“There are tremendous growth opportunities in Digital OOH and we are expanding strategically to appeal to the increased demand from Brands and Agencies for scalable media opportunities in place based and retail environments, while investing strongly in our dedicated Digital OOH media sales efforts” said Rob Gorrie, president of ADCENTRICITY.

 
“We are working in a truly great industry, which provides for unprecedented “hyper targeting” of audiences on a large scale across North America. In the year since we launched, we have made major progress attracting Network partners to our service, introduced a robust end-to-end media platform, and made great in-roads in servicing the planning and buying market at the agency and advertiser level. The extra resources provided by Propulsion Ventures will only increase these areas as key strengths of ADCENTRICITY.”

 
“Today, advertisers are enjoying amazing new media opportunities created by Digital Signage entrepreneurs from around North America" said Benoit Hogue, Managing Partner at Propulsion Ventures. “ADCENTRICITY has created a growing and sustainable business to support these Network partners at the National Advertiser level.  We are delighted to be participating to further increase their revenue opportunities.".

 
About ADCENTRICITY Inc.
ADCENTRICITY (www.adcentricity.com) is a North American media sales service dedicated to the fast growing market of Digital Out Of Home advertising networks.  The company provides targeted digital media opportunities with over 70 Network partners throughout North America, in 16 distinct main categories of venue type, such as health care, hospitality and grocery. ADCENTRICITY allows Brands and Agencies to plan media by demographic, geography and channel and delivers a “1 Plan, 1 Buy, 1 Bill” media solution, saving time and money for all of its partners.  ADCENTRICITY is based in Toronto, ON.

 
About Propulsion Ventures
Founded in 1995, Propulsion Ventures is a top tier venture capital firm with $200 million under management. Propulsion actively invests in promising early-stage software companies in Canada. Propulsion Ventures, based in Montreal, is one of four of Telesystem venture capital firms that operate worldwide. Telesystem has offices in Montreal, Boston, London and Johannesburg. For more information please visit www.propulsionventures.com.