Testimonials
“You have to understand the consumer, what they want, and what they're doing. We found digital out-of-home to be very effective in garnering good numbers from the target audience with regard to product consideration.”
- David Mear, Media Supervisor, Cheil Communications
“DOOH is the best marriage media rooted in traditional with the capabilities of digital”
-Angelique Gilmer, Associate Media Director, Razorfish
"Ladies and Gentlemen - This ADVenue is the REAL DEAL - and not just marketing hype. The application gets high marks from me for its usability but its real power is in the database that holds ALL (150,000 screens in over 200 DMA’s) the details of Adcentricity’s partner networks. ADVenue integrates the process with some extremely clever conditional logic that automatically filters the out only the most relevant DOOH network partners."
- Manolo, ex-Publicis planner and Editor for DailyDOOH.com
"Time–and timing–is money. For an industry trying to make sense of a complex digital out-of-home world at a time when budgets and human resources are limited, the timing for Adcentricity’s ADVenue product seems ideal."
- Marketing Magazine, April 2009
“Utilizing ADCENTRICITY, we found digital out-of-home to be a very effective vehicle in planning and understanding the entire landscape (of the medium). We found digital out-of-home to be the most efficient media.”
-Dan Jester, Sr. Planner (Barak Obama 2008 Campaign) GMMB
“Aggregators such as…Adcentricity have made it easier to plan and buy inventory across scores of networks. And with the Traffic Audit Bureau’s “eyes on ratings” for traditional out of home poised to be issued in the coming weeks, there is plenty of optimism that out of home will outperform most other media.”
- Katy Bachman, Editor for Mediaweek
“Combined ad sales are increasingly popular in the digital out-of-home video world, with services like SeeSaw and AdCentricity aggregating dozens of smaller networks to offer advertisers multiple buys through a single point of contact.”
-Erik Sass, Editor for Mediapost.com
"We enjoyed working with ADCENTRICITY. The client was quite impressed with our collective ability to strategically use digital OOH to target their consumers and saw the ads in several unique locations. They have decided, from this point forward, to continue to utilize digital OOH for most of their key products”
- Chi lp, Account Supervisor, PHD Canada
"...out-of-home digital has been a real great boost for us. Political campaigns have a unique complexity to them. ADCENTRICITY introduced tremendous capabilities and made an impactful contribution to our election effort.”
- Mike Wilson, Vice President for The Element Agency on the Federal Liberal Party of Canada
"There is tremendous upside to digital out-of-home campaigns that can activate a mobile component, and Adcentricity's new deal with Impact Mobile will begin to integrate campaigns across the two platforms in a seamless way that is consistent with Adcentricity's "one plan, one buy, one bill" ease-of-use approach."
- MediaPost
"Digital out-of-home is the most exciting and innovate platform right now"
- Conor Brady, Chief Creative Officer, Organic
"When a new interactive platform with its own behaviors comes along, it destabilizes the existing economics for the parent medium.It's an additive medium, meaning it doesn't take dollars away from anywhere; it just generates new (and by some estimates, limitless) possibilities. There'll be no "Death of BLANK" signs hung outside the door of digital out-of-home."
- Trevor Kaufman, CEO (and new media expert) of Schematic
"Organic now includes this platform in every planning discussion for clients and new business pitches."
- Conor Brady, Chief Creative Officer, Organic
“The fact is, mobile helps transform the digital out-of-home industry into a marketing solution and mature it beyond a media transaction.”
– Mobile Marketer
...it’s a big step forward (Research Lite) in accountability for our industry and as a creative agency, it offers us the ability to test creative executions quickly and in a cost-effective way. It should also help us develop creative guidelines for specific DOOH venues, which means we have a more compelling story to tell advertisers, media buyers and creatives. From where I stand, if ‘Research Lite” can get us towards that end goal, they should have a hit on their hands.
- Dylan Jones, Founder - Dylan Jones Media
