ADCENTRICITY News

6 Ideas to Optimize Your DOOH Advertising Investment

Rob Gorrie — Thu, 03 Mar 2010 00:00:00 GMT

March 11, 2010

Digital Signage Expo

With digital out-of-home growing as rapidly as it has, marketers need a thorough understanding of the uniqueness of the medium to capitalize on the opportunities it presents and see a real return on their investment.

The Digital Out-Of-Home (DOOH) advertising sector is seeing dramatic growth in North America, with targeted digital screen networks now active in more than 70 different consumer environments, and marketing messages reaching two out of three adults at least once a month.

Marketers are increasingly finding DOOH to be effective and are boosting spending, but with any fast-emerging sector, it's not easy for them to get a complete perspective on the landscape and opportunities, and how to make the most of DOOH.

DSE 2010 - The Gossip

Adrian J Cotterril — Mon, 03 Mar 2010 00:00:00 GMT

March 01, 2010

DailyDOOH

As Oscar Wilde said “There is only one thing in the world worse than being talked about, and that is not being talked about”.

Ever the eternal optimist, Rob Gorrie from Adcentricity kindly gave me this badge (shown to the right here) which I was ordered to wear at all times which said “What Happens At DSE Stays At DSE” – umm … of course it does ;)

DOOH a missed opportunity for Vancouver Olympics advertisers

Cary Stemle — Thu, 02 Feb 2010 00:00:00 GMT

February 18, 2010

Digital Signage Today

When it came time to buy advertising for sponsors, the Vancouver Olympics Organizing Committee (VANOC) put all of its eggs in one mainstream basket. The committee grabbed nearly all of the static out-of-home space in the Vancouver-Richmond area — a reported $38 million worth — but seemed to give only a passing glance to digital out-of-home.

That effort to protect sponsors from ambush marketing tightened mainstream inventories for non-sponsors looking to cut through the blanket messaging of the big boys and made DOOH an attractive option, said Rob Gorrie, founder and CEO of Adcentricity, an aggregator and strategist for DOOH media.

DSE 2010 – Las Vegas Industry Mixer

Dave Haynes — Tue, 02 Feb 2010 00:00:00 GMT

February 16, 2010

DailyDOOH

All the pieces are in place for the big digital signage industry mixer in Las Vegas Feb. 23rd

If anything, it is over-subscribed, so if you are figuring you didn’t register online and you’ll just show up anyway, please don’t. It’s not that we’re trying to be exclusive, at all. It is simply that the place has capacity limits, and we were at them within 24 hours.

Three things that will change DOOH ad pricing

Bill Yackey — Wed, 02 Feb 2010 00:00:00 GMT

February 10, 2010

Digital Signage Today

Research shows that digital out-of-home is a growing medium, but when compared against total media spending, including TV, print and Internet, it still has a long way to go in order to become a bigger piece of the pie. However, several trends in this space are setting it up to be competitive in the years to come. Here are three things that will strengthen DOOH CPMs going forward.

Extending cause marketing reach through DOOH

Sonya Rosas — Mon, 02 Feb 2010 00:00:00 GMT

February 01, 2010

IPG Emerging Media Lab Blog

It is amazing how the world can unite during times of tragedy. The outpouring of support for Haiti by individuals, celebrities, governments, and the media has been overwhelming. DOOH Networks are also participating in the fundraising efforts. Matthew Stoudt, CEO of Outcast has pulled together Zoom Media, AdSpace Networks, IndoorDIRECT, Captivate Network, PumpTop TV, Premier Retail Networks, CBS Outernet, and TargetCast Networks for what Stoudt described in the DailyDOOH as, “A unified message that will run on over 40,000+ screens and reach an estimated 100 million Americans monthly.”

Digital Out-of-Home: Your Guide to Digital Signage Application & Business Trends Today

Lyle Bunn & contributors — Fri, 01 Jan 2010 00:00:00 GMT

January 29, 2010

Digital Out-of-Home supplement published by Media Planet

The economy has its shining lights and the brightest of these is North America's Digital Signage and Digital Out-of-Home industry. These centrally-controlled digital media networks are improving the effectiveness of communications in out-of-home environments whether people shop, buy, wait, work, travel and gather.

download full supplement

10 Top Digital Signage Trends

Keith Kelsen — Thu, 01 Jan 2010 00:00:00 GMT

January 28, 2010

Digital Signage Expo

Digital signage/digital out-of-home (DOOH) has come of age, setting the stage for 2010 to be a stellar year for this industry. Even with a phenomenal 25 percent growth in a down economy in 2009, we are now approaching the one millionth networked screen mark. The epiphany moment will go unnoticed by the installation crew, the consumer and the industry. We will not know when or which one or what type of network it will be on, but it is, by all estimates, already planned for deployment.

Digital OOH’s Olympic Shot

Rob Gorrie — Sun, 01 Jan 2010 00:00:00 GMT

January 17, 2010

Mediaweek

The organizers of the 2010 Olympic Winter Games in Vancouver are so protective of their sponsor interests it will be very hard for marketers who are not part of the official family to break through and get noticed. But the fast-emerging digital out-of-home sector is one answer.

Networked signs operated by DOOH advertising networks broadly populate the entire Vancouver-Richmond area where events are being held, as well as further north reaching into the Whistler-Blackcomb resort where alpine events are being held.

An ad platform as big as the great outdoors

Rob Gorrie — Fri, 01 Jan 2010 15:58:23 GMT

January 15, 2010

iMedia Connection

Article Highlights:

Digital out-of-home networks can provide precise targeting capabilities down to an individual screen or environment
One of DOOH's most powerful aspects is the ability to quickly react and adjust as new information comes in
Because of varying sightlines, choose fonts, visuals, and motion components carefully

The digital out-of-home (DOOH) advertising sector is seeing dramatic growth in North America, with targeted digital screen networks now active in more than 70 different consumer environments, and marketing messages reaching two out of every three adults at least once a month.

It’s a Small World After All: Technologies Improve the Business-Consumer Relationship

James Zipadelli — Tue, 01 Jan 2010 00:00:00 GMT

January 12, 2010

Digital Media Buzz

Businesses have been able to reach their niche audiences in more ways than ever before. From buzz tools like social networking to the more innovative Digital Out of Home and mobile, the business-consumer relationship has been strengthened through enjoyable experiences, says Adcentricity founder and president Rob Gorrie.

Content, Interaction, Measurement Top 2010 Priorities

Erik Saas — Fri, 01 Jan 2010 00:00:00 GMT

January 08, 2010

MediaPost

The New Year is always a good time for lists, predictions, and lists of predictions, and there are some interesting forecasts for the digital out-of-home business in 2010 from Keith Kelsen, founder of the 5th Screen Project and a contributor to Digital Signage Today. The trade publication recently posted a list of ten predictions by Kelsen for 2010 -- which also double as advice to DO networks and advertisers, pointing to high-priority action items to enable the medium's strong growth to continue.

Digital signage: The top 10 trends for 2010, Part 1

Keith Kelsen — Tue, 12 Dec 2009 00:00:00 GMT

December 29, 2009

Digital Signage Today

This article is part one of a two-part series. Click here to read part two.

Digital signage/DOOH has come of age and 2010 will be a stellar year for this industry. Even with a phenomenal 25 percent growth in a down economy in 2009, we are now approaching the one millionth networked screen mark. The epiphany moment will go unnoticed by the installation crew, the consumer and the industry. We will not know when or which one or what type of network it will be on, but it is, by all estimates, already planned for deployment.

Aka Round Up - 2009

Thu, 12 Dec 2009 00:00:00 GMT

AKA's Round Up of Conversations worth listening to in 2009

December 24, 2009

AKA.TV

Rob Gorrie of Adcentricity on advertising budgets for DOOH...

There are some fairly significant budgets coming out of key agencies in the US market. Many have still decided to stay on the sidelines with regards to larger campaigns but there are two or three agencies spending 6 - 7 digits on a monthly basis in the out of home medium which is fantastic news and I think that's just going to accelerate next year with some of the planning budgets and some of the proof that's been carried out so far.

Must sign up for free subscription to read article

5 great digital signage moments in 2009

Bill Yackey — Wed, 12 Dec 2009 00:00:00 GMT

December 23, 2009

Digital Signage Today

2009 was an interesting year for the digital signage industry. Despite the recession, new deals were won, new technology was released and the industry grew as a whole.

Here are five moments that changed the digital signage and digital out-of-home industry for the better in 2009, and one that certainly didn’t.

The rise of DOOH aggregation platforms

With digital out-of-home spending on the rise, the industry is working to make it easier for media buyers to purchase DOOH ads. This has led to the proliferation of aggregation services that allow ad agencies to purchase screen space across multiple networks using one online platform. Existing services like SeeSaw Networks, Adcentricity, rVue and DOmedia all expanded their networks and services in 2009, while new platforms like VUKUNET and BookingDOOH.com were launched.

read more

Google Eyes Yelp and Twitter Gets Hacked

Max Chafkin — Fri, 12 Dec 2009 00:00:00 GMT

December 18, 2009

Fresh Inc. Blog

Is Yelp going the way of YouTube? TechCrunch reported last night on rumors that Google is in talks to purchase Yelp for a cool half a billion dollars. The New York Times and Allthingsd have additional reporting. Peter Kafka writes that when Google takes out its wallet for a smaller company "it generally wants its technology and the people behind it, and is less interested in the existing business itself, or the audience it has accumulated. Interesting to see if that's the case with Yelp, whose main asset appears to be a dedicated community of users who chatter about restaurants, stores, etc., and have churned out some 8 million reviews in 30 cities." Yelp hasn't commented on the rumors.

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Is t-shirt advertising a sustainable business?

Wed, 12 Dec 2009 16:39:04 GMT

December 16, 2009

Reuters.com

Jason Sadler makes a surprisingly good living wearing other peoples’ t-shirts – $84,000 since launching his one-man ad service last January – but our experts are doubtful he can grow it into a larger, more sustainable model.

A year ago the 27-year-old Jacksonville, Florida entrepreneur launched a website – Iwearyourshirt.com – where he charged people to wear whatever shirt they sent him (read original story here). New Year’s Day was $1 and each successive day Sadler’s fee went up a buck, so this New Year’s Eve he will charge $365. Sadler made $66,795 for advertising on his back alone and another $18,000 in monthly sponsorships, where he charges $1,500 for an ad spot on his online monthly calendar.

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SEASONED ADVERTISING VETERAN JOINS ADCENTRICITY’S LEADING DIGITAL OOH TEAM

Tue, 12 Dec 2009 00:00:00 GMT

Ian Dobson Joins as Senior Account Executive in Canada

December 01, 2009

Toronto, ON – ADCENTRICITY, North America’s largest aggregator and award winning strategist for digital out-of-home media (DOOH), today announced the addition of Ian Dobson as Senior Account Executive in Canada. In his new role, Ian will be responsible for the management and correspondence between national agencies and brand accounts based out of Toronto.

“ADCENTRICITY is growing rapidly and Ian’s expertise within the Canadian market will help us continue to grow our client base,” said Rob Gorrie, President & Co-founder of ADCENTRICITY. “Ian’s achievements within the advertising business are noteworthy - from overseeing a number of successful company sales to executing on strategic initiatives that resulted in significant revenue growth for his past employers. His experience rounds out the expertise of the existing ADCENTRICITY team nicely.”

With over 25 years of advertising sales management and business development experience, Ian most recently worked as the Vice President – Sales, Digital Media at Cineplex Entertainment where he participated as part of the management team in the successful sale of Onsite Media Network to Cineplex Entertainment Inc. Prior to his position at Cineplex Entertainment, he was the Senior Vice President - Sales at On Site Media Network. During his tenure at Onsite Media Networks, Ian developed and executed a short term sales strategy that resulted in increased sales revenue by over 225% in just three months. In 2007, Ian as Vice-President – Sales, participated as part of the management team in the successful sale of Digital Advertising Network (DAN) to Neo Advertising Inc. Ian holds a degree from the University of Western and is a member of the Canadian Outdoor Membership Bureau, Toronto Ad & Sales Club and Canadian Association of Advertising Professionals. Other past employers include: Resort Media Group, Inc., Club Intrawest and Rogers Publishing.

Earlier this year, ADCENTRICITY surpassed 175,000 screens providing a 300MM audience opportunity, and announced several new capabilities including: a full service cross carrier mobile marketing solution and Research Lite, an extended service that includes pre-packaged and customized research studies to measure digital out-of-home campaigns in any North American market, in addition to several new network partners. In 2008, ADCENTRICITY launched its AdVenue platform, a robust solution that helps marketers plan campaigns based on business objectives and goals and target by region and venue type, along with specific demographic information. ADCENTRICITY is also a member of the Out-of-Home Video Advertising Bureau, The ARF and POPAI.

ABOUT ADCENTRICITY ADCENTRICITY eases the pain and complexity of the buying and planning process of digital out-of-home media by providing a strategic and holistic solution to media agencies and brands. As digital out-of-home media strategists, ADCENTRICITY provides a high-touch service supported by an advanced media platform and in-depth supporting research. Our capabilities enable complex hyper-targeting to deliver advertiser messages only to the venues and screens that meet the target audience profile and campaign objectives, effectively and efficiently.

ADCENTRICITY delivers effective advertising campaigns over 90+ network partners, 175,000 screens and provides 300+ million monthly impressions in locations such as, universities, transit, sports arenas, convenience stores, restaurants / bars, gas stations, office buildings, ATMs, grocery stores and more, ADCENTRICITY drives efficiencies with its “One plan. One buy. One bill.” approach.

Contact info: Ian Dobson Sr. Account Executive ADCENTRICITY Inc. o. 416-597-6663 m. 647-205-4407 e. ian@adcentricity.com

For more information visit: www.adcentricity.com.

Media Contacts:
Denise Welch
Dotted Line Communications
781.849.2022
denise@dottedlinecomm.com

SEASONED ADVERTISING VETERAN JOINS ADCENTRICITY’S LEADING DIGITAL OOH TEAM

Tue, 12 Dec 2009 00:00:00 GMT

December 01, 2009

DOOH Effectively Reaches Latinos On The Go

Rob Gorrie — Thu, 11 Nov 2009 11:46:31 GMT

November 19, 2009

MediaPost

The 2010 Census is nearly complete, and all marketers are on the edge of their seat waiting to see how the pie will break out. But while we wait, we should be doing much more than sitting - we should be preparing, since we already know what the upcoming Census will simply confirm - that ethnic groups have continued to increase as a percentage of the population and as a viable target market.

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DOOH Effectively Reaches Latinos On The Go

Rob Gorrie — Thu, 11 Nov 2009 00:00:00 GMT

November 19, 2009

Media Post

The 2010 Census is nearly complete, and all marketers are on the edge of their seat waiting to see how the pie will break out. But while we wait, we should be doing much more than sitting - we should be preparing, since we already know what the upcoming Census will simply confirm - that ethnic groups have continued to increase as a percentage of the population and as a viable target market.

In particular, Hispanics, which make up over 15% of the American population with a total of 46 million living in the U.S. today, offer tremendous marketing opportunities. In 2008, the Latino community wielded a buying power of more than $980 billion, a number that is projected to reach $1.3 trillion by 2013.

read more

The growing clout of digital signage

By Toni Fitzgerald — Wed, 11 Nov 2009 09:50:24 GMT

As more boards go up, more Americans notice them

November 04, 2009

Media Life

Digital out-of-home advertising is forecast to be one of the fastest-growing media over the next four years, with spending expected to nearly double by 2013. By then it will account for more than a third of all out-of-home advertising.

So what's driving that spending after years of slow growth?

Credit improved technology but, just as important, the increasing ubiquity of digital signage in all its forms.

read more

3 steps to stickier campaigns

Adam Broitman — Thu, 10 Oct 2009 10:05:19 GMT

October 29, 2009

iMedia Connection

Article Highlights:

Mere website stickiness has evolved to become a much bigger campaign-wide concept

The three levels of the new concept of stickiness are interaction, conversation, and application

An example from Gap exemplifies both best and worst practices in this sort of consumer engagement

As a young man in the interactive marketing industry, it was impossible to be part of a strategy dialogue without hearing the word "sticky." Today, the expression is generally used to poke fun at the mentality of the interactive industry of years past. As industry veterans revel about the early days of interactive advertising, calling to mind the salad days (when we were all so naïve), the foot soldiers of today's marketing organizations are fighting battles similar to those that took place a decade ago. The main difference is that the battlegrounds are composed of slightly different terrain.

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Two-Thirds of US Adults See Digital Out-of-Home Screens

Jack Loechner — Thu, 10 Oct 2009 00:00:00 GMT

October 29, 2009

MediaPost

According to a forecast and industry update report from Adcentricity, 42% of agency and brand marketers plan to increase their digital out-of-home (DOOH) advertising spending through 2009 and the first half of 2010. Total DOOH spending is on target to hit $4.53 billion by 2013, up from $2.6 billion in 2009.

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Digital Out-of-Home Reaches Two-Thirds of US Adults

Sun, 10 Oct 2009 00:00:00 GMT

October 04, 2009

Marketing Charts

More than four in 10 (42%) agency and brand marketers plan to increase their digital out-of-home (DOOH) advertising spending through 2009 and the first half of 2010, according to a forecast and industry update report from Adcentricity, which found that total DOOH spending is on target to hit $4.53 billion by 2013, up from $2.6 billion in 2009.

This projection suggests that DOOH is among the fastest-growing media in North America and will account for 44.1% of all OOH spending by 2013, Adcentricity said.

read more

More than 1,000,000 ads now playing on North America's Digital-Out-of-Home networks

Lyle Bunn — Wed, 09 Sep 2009 00:00:00 GMT

September 30, 2009

Digital Signage Today

An estimated 1,080,000 unique advertising spots play on Digital Out-of-Home displays across North America during 2009, based on calculations using conservative parameters.

The Digital Signage /Digital Out-of-Home (DS/DOOH) industry in North America has emerging rapidly (25-50 percent CAGR) over the past six years in particular and despite reductions of an estimated three percent in overall ad spending, ad spending on DOOH continues to grow from its 2008 level of $1.4 billion (according to PQ Media) by nine percent annually. DOOH has found itself in the “communications continuum” with other credible advertising medium such as TV, radio, Internet, print, billboard, etc. and is positioning as a “trigger device” to motivate engagement through a handheld and mobile interactivity.

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CEO Spotlight – Rob Gorrie, Adcentricity, New York

Gail Chiasson — Fri, 09 Sep 2009 00:00:00 GMT

September 25, 2009

Forbes.com

This month, in the CEO Spotlight, we welcome Rob Gorrie, Founding President, Adcentricity in New York.

Rob Gorrie You worked mainly in the online advertising and Web development business prior to Adcentricity. What drew you to the DOOH sector and what did you learn from your previous positions that you are able to apply to Adcentricity?

My family owns a point-of-purchase advertising and merchandising company, Gorrie Marketing, that was started in 1882 and which deals in below the line, point-of-purchase for many of the major brands and retailers, including Chrysler, RIM and Benjamin Moore. In 125 years, you learn a thing or two about the below the line business and what really helps folks cross the finish line on the sales front across all industries. I grew up in the retail business and understand the ins and outs of retail and place based marketing very well. That being said, I didn’t join the family company as I’ve always been attracted to Digital, so, out of university, I started a Digital agency dealing with software development, online advertising, digital marketing, mobile marketing and more, for major brands like LG, Sprint and Unilever – ultimately using Digital to effect results for my clients in the best way possible.

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Harsh spring for out-of-home advertising

Toni Fitzgerald — Tue, 09 Sep 2009 12:06:32 GMT

Ad spending falls 18 percent in second quarter

September 15, 2009

Media Life

For the third straight quarter, out-of-home ad spending was down by double-digit percentages. But media people say the worst seems to be over.

Out-of-home revenue declined 18 percent during second quarter, from $2.2 billion last year to $1.82 billion, according to figures from the Outdoor Advertising Association of America.

read more

Verizon Wireless Measures Digital Signage Effectiveness

Tue, 09 Sep 2009 00:00:00 GMT

September 01, 2009

Shopper Marketer Magazine

BASKING RIDGE, N.J. - Verizon Wireless was the first company to use Research Lite, a new service from New York - based Adcentricity that allows clients to evaluate ROI and gain insight who is seeing their digital out-of-home camapigns.

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A quick look at some emerging networks now working with Adcentricity

Dave Haynes — Wed, 08 Aug 2009 12:07:05 GMT

August 26, 2009

Sixteen Nine

The guys over at Adcentricity are good marketers and know they can get some action by putting out a press release announcing some new networks. You can read the PR elsewhere, but Adcentricity, SeeSaw and others are steadily announcing partner signings but I rarely see anyone doing more than repurposing the releases and looking at who those companies are and what they are up to.

I was curious, so ...

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ADCENTRICITY Expands Network Roster

Adrian J Cotterill — Tue, 08 Aug 2009 12:06:47 GMT

August 25, 2009

Daily DOOH

ADCENTRICITY, North America’s largest aggregator for digital out-of-home (DOOH) media just announced several new network partnerships that will expand the company’s ability to help advertisers effectively reach more consumers on-the-go, in the places they frequent most.

The expansion includes networks focused on entertainment, public transportation, shopping and more…

read more

ADCENTRICITY EXPANDS NETWORK ROSTER

Tue, 08 Aug 2009 00:00:00 GMT

Partner Expansion Offers More Opportunity for Advertisers to Reach Consumers On-the-Go

August 25, 2009

New York – ADCENTRICITY, North America’s largest aggregator and award winning strategists for digital out-of-home (DOOH) media, today announced several new network partnerships that will expand the company’s ability to help advertisers effectively reach more consumers on-the-go, in the places they frequent most. The expansion includes networks focused on entertainment, public transportation, shopping and more.

The DOOH space has continued to increase in popularity, with a number of major brands like Verizon Wireless, Bank of America, Toyota and Samsung leveraging the medium within their marketing plans. In August, Arbitron reported that approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen a DOOH display, in the past month. Digital video screens in retail locations alone (including grocery stores, large retailer/department stores, drug stores, shopping malls or convenience stores) reach more than 123 million (53 percent of) American adults in an average month.

Additions to Adcentricity’s AdVenue platform include:

Affinity Group – This network has screens in the various terminals of the busy New Jersey/Manhattan ferry service.

American Digital Signage – A DOOH network at the checkout lanes in several hundred grocery stores across the U.S., with concentrations in the Northeast and Midwest states.

Eye Candy Digital Signage – Across the southeast Eye Candy features screens in a variety of venues including C-store, restaurant, and restaurant/bar & nightclub venue categories.

Redstone Media Group’s PAL TV – An in-store TV network designed specifically for pet retail locations featuring a variety of professionally produced edu-tainment and advertising content, which runs on large LCD screens in HD format.

The Sports Retail Networks’ Golf Network – DOOH network in golf stores at courses and golf retailers nationwide. Screens are located in highly visible locations near the point of sale. Programming consists of anything golf-related or golf lifestyle-related, primarily reaching men aged 25-64.

“Our platform gives advertisers and marketers an easy and effective way to plan DOOH campaigns based on business objectives and goals while targeting consumers by region, venue type and specific demographic information, all supported by a team of experts in the medium,” said Rob Gorrie, CEO of ADCENTRICITY. “The addition of these networks helps us to continue to offer more options for advertisers to reach their key demographics and further enhance their targetability.”

ADCENTRICITY recently announced Research Lite, a new extended service that includes pre-packaged and customized research studies to measure DOOH campaigns in any North American market. With this turn-key solution, only available from ADCENTRICITY, advertisers can take advantage of narrow focus campaign research around the medium and use it to gain deeper insight on the efficacy of the initiative or to evaluate campaign ROI and test programs. ADCENTRICITY is also a member of the Out-of-Home Video Advertising Bureau, The ARF and POPAI and recently won an award for best local campaign given by MediaPost.

ABOUT ADCENTRICITY ADCENTRICITY eases the pain and complexity of the buying and planning process of digital out-of-home media by providing a strategic and holistic solution to media agencies and brands. As award winning, digital out-of-home media strategists, ADCENTRICITY provides a high-touch service supported by an advanced media platform and in-depth supporting research. Our capabilities enable complex hyper-targeting to deliver advertiser messages only to the venues and screens that meet the target audience profile and campaign objectives, effectively and efficiently.

ADCENTRICITY delivers effective advertising campaigns over 80 network partners, more than 150,000 screens and provides 275 million monthly impressions in locations such as, universities, transit, sports arenas, convenience stores, restaurants / bars, gas stations, office buildings, ATMs, grocery stores and more, ADCENTRICITY drives efficiencies with its “One plan. One buy. One bill.” approach.

For more information visit: www.adcentricity.com.

Download release

Adcentricity Launches DO Consultancy

Erik Sass — Thu, 08 Aug 2009 12:07:10 GMT

August 13, 2009

MediaPost

Adcentricity, which aggregates digital-out-of-home networks and assists media buyers with planning and execution of DO campaigns, is expanding its business to include consulting services for existing DO networks and businesses that are thinking about entering the arena. Headed by Graeme Spicer, Adcentricity's vice-president of strategic partnerships, the new consulting arm targets network operators, retailers, real estate owners, and prospective network developers who are looking for information and insight about the DO marketplace.

read more

DOOH aggregator ADCENTRICITY announces consulting services

Bill Yackey — Thu, 08 Aug 2009 12:07:09 GMT

August 13, 2009

Digital Signage Today

ADCENTRICITY, an aggregator and strategist for digital out-of-home media (DOOH), today announced the availability of consulting services specifically for network operators, retailers, real estate owners and prospective network developers looking for network business modeling insight and education about the DOOH market.

"We were fielding at least 10 calls a week from a variety of sources, like investors and emerging networks, asking for our advice on how to enter or expand in the DOOH market. We realized we needed to formalize the consulting offering as a practice area of our business," said Rob Gorrie, CEO of ADCENTRICITY.

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Adcentricity’s New Consultancy Service

Gail Chiasson — Thu, 08 Aug 2009 12:07:07 GMT

August 13, 2009

Daily DOOH

After getting numerous weekly calls putting it into the role of consultant on the DOOH sector, New York-based Adcentricity has formalized its consulting services specifically for network operators, retailers, real estate owners and prospective network developers looking for network business modeling insight and education about the evolving DOOH space.

Heading the consulting practice area is Graeme Spicer, Adcentricity’s vice-president of strategic partnerships.

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CEOs Say: How To Be An Executive Blogger

Klaus Kneale — Mon, 08 Aug 2009 12:07:12 GMT

The blogosphere can be a minefield for unprepared CEOs.

August 10, 2009

Forbes.com

In 2006, Donato Montanaro Jr.'s right eye began rejecting a cornea transplant from more than 20 years before. He rushed to an emergency room. A few weeks later, he told the story on his blog, with a couple pictures from the hospital. Clients flooded his in-box with get-well wishes.

Montanaro is chief executive officer of TradeKing, an online discount brokerage. He's been at the front of Internet innovation since the early days of online brokering, when people who thought they were trading stocks directly online were actually just sending an e-mail to a printer in his office; he would then make the trades himself one by one.

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Product Buzz — Research Lite/Adcentricity

Wed, 08 Aug 2009 12:07:11 GMT

August 05, 2009

Digital Media Buzz

If you can’t measure it, the old management saw goes, you can’t manage it. Trite as that saying may be, it’s true. And it’s as true of advertising effectiveness as it is of employee performance. Digital-out-of-home (DOOH) advertising is exploding in the U.S. and across Europe. But its effectiveness and reach have been notoriously difficult to pin down without lots of high-priced, time-consuming research. The folks at Adcentricity, a North American DOOH aggregator and strategist, has come up with a solution: Research Lite, an audience research tool that can help brands and advertisers quickly evaluate the effectiveness of their DOOH ad campaigns at a reasonable cost.

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Adding Mobile to the Mix

Katy Bachman — Wed, 08 Aug 2009 12:06:30 GMT

August 05, 2009

Mediaweek

The nascent digital out-of-home medium is evolving from a one-way street to a two-way thoroughfare. In the last few months, a number of digital video networks, including Akoo, Danoo and aggregator Adcentricity, have added a mobile platform, joining other early adopters in trying to extend their dialogue with increasingly mobile consumers (click here for an extended list of company's with digital out-of-home initiatives).

The promise of combining the two fastest-growing media is hard to resist: Catch the consumer when they are most receptive to messaging; engage them with special promotions and offers close to the point of purchase; and continue the dialogue by building a database of loyal and receptive customers.

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Packaging ROI insight for DOOH

Sonya Rosas — Thu, 07 Jul 2009 12:07:06 GMT

July 30, 2009

IPG Emerging Media Lab

It can be scary for marketers to put the first foot down in the vast landscape of Digital Out-of-Home Ad Networks. Helping brands make large strides in the space is Adcentricity, an aggregator of DOOH Networks, that adds a level of human know-how to strategic campaigns. Now, the company has developed a new offering called “Research Lite” that will allow brands to measure their success more effectively.

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Trending topics in the digital signage industry: Summer '09

Bill Yackey — Tue, 07 Jul 2009 12:07:01 GMT

July 21, 2009

Digital Signage Today

Last week I was asked to give our office an update on what has been occurring lately in the digital signage industry. There as been an absolute flurry of activity in this space, particularly this summer, but I was able to narrow it down to four topics I thought stood out.

And so, in keeping up with our Twitter efforts, here are the trending topics in the digital signage industry over the past few months.

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Adcentricity launches out-of-home research service

Robert Bain — Tue, 07 Jul 2009 12:06:23 GMT

July 21, 2009

Research

US — Digital out-of-home media firm Adcentricity has launched a research service to help advertisers evaluate the effectiveness of their campaigns.

Research Lite has been developed under a partnership with out-of-home researcher Peoplecount, with Verizon Wireless as the first client.

The service combines pre-packaged and customised research studies on campaigns in any North American market, allowing clients to track factors including demographics, awareness/notice, recall, sales uplift and brand awareness.

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Adcentricity's "Quick hit'' research: a hit or miss for DOOH Creative?

Dylan H. Jones — Tue, 07 Jul 2009 12:06:04 GMT

July 21, 2009

The DOOpinion Blog

I’m not a die-hard speed freak, but you can be sure I’ll be the first in line for a drive in your new Ferrari F140, and when it comes to web surfing, you can sign me up for the fastest connection you’ve got. (Comcast, we really need to talk.) But, is speed a relevant selling point when it comes to media research? Adcentricity’s Rob Gorrie seems to be betting on it as he launches “Research Lite”; what he calls a “quick- hit” research solution for the DOOH industry.

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ADCENTRICITY offers pre-packaged research service to evaluate DOOH ad campaigns

Bill Collins — Mon, 07 Jul 2009 12:07:21 GMT

July 20, 2009

Digital Signage Today

ADCENTRICITY, a North American aggregator and strategist for the buying of digital out-of-home (DOOH) advertising, has announced the creation of the “Research Lite” audience-research service to help individual brands and advertisers evaluate the effectiveness of their ad campaigns in the DOOH medium.

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Adcentricity Unveils Research Lite Services

Katy Bachman — Mon, 07 Jul 2009 12:07:16 GMT

July 20, 2009

Mediaweek

Aimed at raising advertisers' comfort level with the emerging digital out-of-home medium, Adcentricity unveiled Monday (July 20) a suite of turnkey research services called Research Lite. Created via a limited partnership with Peoplecount, a subsidiary of Transearch Group, Research Lite is designed to help Adcentricity's network advertisers measure the effectiveness of campaigns and evaluate the return on their digital out-of-home investment.

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Adcentricity launches ROI research

Melita Kuburas — Mon, 07 Jul 2009 12:07:00 GMT

July 20, 2009

Media In Canada

Whenever a new medium launches, agencies question its effectiveness, says Rob Gorrie, CEO of Toronto-based digital OOH network, Adcentricity. With a new product called Research Lite launching today, he wants to answer questions like, "'Does digital OOH work?' 'Are the consumer estimates accurate?' and 'What is the ROI on campaigns?'" he says.

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Adcentricity Launches Research Lite

Gail Chiasson — Mon, 07 Jul 2009 12:06:59 GMT

July 20, 2009

DailyDOOH

Advertisers on any of the 130,000 screens partnered with Adcentricity in the U.S. and Canada will now have a fast and easy way to know whether their campaign is cost effective, making an impact, building awareness and reaching the right target audience, all through Research Lite.

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Adcentricity Offers 'Research Lite' To Measure Digital Out-of-Home Reach, Effect

Mon, 07 Jul 2009 12:06:49 GMT

July 20, 2009

MediaPost

Digital out-of-home advertising aggregator Adcentricity this morning announced a deal with out-of-home researcher Peoplecount to provide simple, easy-to-afford third-party research on audience reach and effectiveness of campaigns running across its various networks.

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Adcentricity Launches Digital Out of Home Research Service

Ken Liebeskind — Mon, 07 Jul 2009 12:06:44 GMT

July 20, 2009

Click Z

Adcentricity, a digital out of home advertising network, is launching a new service that generates research from DOOH campaigns across a variety of brand categories. The research will be available in a variety of packages, costing $4,200 to $50,000, that are bundled into the company's ad programs.

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ADCENTRICITY ANNOUNCES RESEARCH LITE FOR DIGITAL OUT-OF-HOME

Mon, 07 Jul 2009 00:00:00 GMT

Verizon Wireless Leveraging New Service Offering To Garner Deeper Insights on Digital Out of Home Campaign

July 20, 2009

New York – July 20, 2009– ADCENTRICITY, North America’s largest aggregator and award winning strategist for digital out-of-home media, today announced that Verizon Wireless was the first advertising client to utilize Research Lite, a new extended service that includes pre-packaged and customized research studies to measure digital out-of-home campaigns in any North American market. With this turn-key solution, only available from ADCENTRICITY, advertisers can take advantage of narrow focus campaign research around the medium and use it to gain deeper insight on the efficacy of the initiative or to evaluate campaign ROI, creative efficacy, consumer brand affect and sales impact.

Through a limited exclusive agreement with People Count, an award winning research firm and supplier of audited out-of-home circulation data, ADCENTRICITY can now offer comprehensive campaign insight for digital out-of-home through a research component that can be included within a campaign to gain a better understanding of a brand’s individual initiative. This innovative is a first available packaged solution of its kind and will allow brands and agencies to easily and affordably (starting at $4,200) obtain detailed insight with defined criteria that are inline with the campaign objectives including:

Demographics

Awareness/Notice

Acceptance

Advertising recall (aided/un-aided)

Effect on purchase intent

Sales uplift

Brand awareness

Top of mind awareness

Purchase intent and more

“Research and ROI metrics are an essential element in any medium to garnering widespread marketer adoption especially in emerging mediums such as digital out-of-home and ADCENTRICITY is addressing this issue head on with introduction of Research Lite,” said Rob Gorrie, CEO of ADCENTRICITY. “By offering an affordable service, we provide a certain level of accountability to the medium and a ROI solution that has traditionally been a challenge for advertisers to activate measures. We believe Research Lite will be key service in driving the medium forward and getting brands comfortable with leveraging the true capabilities of DOOH in their campaigns.”

Verizon Wireless was the first to take advantage of the new service in a national campaign for its new “Push to Talk” service. Zenith Optimedia of New York created a hyper-targeted digital out-of-home media strategy with ADCENTRICITY. The research showed extensive capabilities for targeting and messaging contextually within a digital out-of-home campaign. Within the Verizon Wireless campaign, digital out-of-home screens were the number one noticed advertising vehicle within each selected venue amongst ten others advertising displayed. Further, 79 percent of consumers noticed the digital screen within the environment. The Verizon Wireless campaign effectively reached the targeted consumer within each market and venue in which it ran. 46 percent of all respondents were within occupation, age and household income target profile. The study also provided a deeper scope of insight for Verizon including: consumer brand perception, competitive services, purchase intent, market opportunity, ad creative impact and more strategic findings specific to the service and initiative.

The key service provider for the Research Lite option is Peoplecount. “We believe in what ADCENTRICITY is doing with Research Lite and think this type of offering is an efficient way to help prove the value of the medium to the advertising community,” said Kelly McGillivray, President and Chief Methodologist of Peoplecount. “The campaign objectives that Research Lite addresses, from sales lifts to brand awareness and message recall, are the types of metrics advertisers are looking for to determine the success of their campaigns. ADCENTRICITY’s Research Lite service is very solution oriented. The largest challenge in this project was developing “off-the-shelf” packages to bundle cost-effective services that provide accountable data for the advertiser. Working with ADCENTRICITY gave us greater understanding of their knowledge of digital out-of-home advertising and how the overall business services this space.”

Digital out-of-home media through research studies has been proven to be very effective advertising vehicle for both brand advertising and retail efforts. A recent campaign actioned by ADCENTRICITY for Samsung (wireless) resulted in a 49 percent increase in un-aided brand awareness. Other research has shown up to 107 percent increase in same store annual carbonated soft drink sales due to digital out-of-home advertising, 55 percent brand recall and 90 percent positive impact on shopping experiences. Normally research initiatives are syndicated programs that involve several brands or are a major undertaking and investment by a brand across multiple disciplines. Being able to activate a research study on an individual medium particularly through a single source aggregator presents a complete solution for agencies and brands to initiative and evaluate campaigns effectively and efficiently.

Recently, ADCENTRICITY announced a new full-service, cross carrier mobile marketing solution in order to allow advertisers to take advantage of the unique opportunities within digital out-of-home executions and activate consumer dialogues where they live, work and play. In 2008, ADCENTRICITY launched its AdVenue platform, a robust solution that helps marketers plan campaigns based on business objectives and goals and can target by region and venue type, along with specific demographic information. ADCENTRICITY is also a member of the Out-of-Home Video Advertising Bureau, The ARF and POPAI.

ABOUT ADCENTRICITY ADCENTRICITY eases the pain and complexity of the buying and planning process of digital out-of-home media by providing a strategic and holistic solution to media agencies and brands. As digital out-of-home media strategists, ADCENTRICITY provides a high-touch service supported by an advanced media platform and in-depth supporting research. Our capabilities enable complex hyper-targeting to deliver advertiser messages only to the venues and screens that meet the target audience profile and campaign objectives, effectively and efficiently.

ADCENTRICITY delivers effective advertising campaigns over 80 network partners, 150,000 screens and provides 275 million monthly impressions in locations such as, universities, transit, sports arenas, convenience stores, restaurants / bars, gas stations, office buildings, ATMs, grocery stores and more, ADCENTRICITY drives efficiencies with its “One plan. One buy. One bill.” approach.

For more information contact: Jeff Atley VP Marketing & Business Development | Founder 416-597-1652 www.adcentricity.com.

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Digital Out of Home Advertising with Rob Gorrie of ADCENTRICITY

Rob McNealy — Fri, 07 Jul 2009 12:07:00 GMT

July 17, 2009

robmcnealy.com

Click hear to listen to a podcast of Rob Gorrie being interviewed by Rob McNealy about digital out of home.

Evian Roller Babies Digitally Skate Their Way to the Point of Purchase

Jeff Atley — Thu, 07 Jul 2009 12:07:17 GMT

July 16, 2009

Digital Signage Expo

Evian is using a combination of brilliant creative and digital out-of-home to launch its new “LiveYoung” promotional campaign, and the results should provide one more proof of the value of this unique advertising vehicle.

Roller babies perform in the new Evian ad campaign that is rolling out on digital signage networks.

Evian is rolling out its “Live Young” ad campaign, which is already generating buzz online, as a first-ever, national initiative promoting the creative on in-store digital out-of-home screens in convenience stores and grocery chains.

* 107 percent lift in year-over-year carbonated soft drink brand products.1

* 70 percent same store sales lift month over month for an entire category!2

* 81 percent awareness of the medium in venue.3

Are these numbers for real? More importantly…how do I get piece of that action!?

Digital Out-of-Home (OOH) advertising strategies are delivering these types of results. Case in point, Evian, Danone’s leading bottled water brand, is the latest innovative marketer to join in on an emerging trend of “digital where you are” — digital out-of-home advertising and merchandising programs within the store, just when a consumer is looking to make a planned or unplanned purchase.

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The Minicom Interview

Thu, 07 Jul 2009 12:06:59 GMT

July 16, 2009

Minicom Digital Signage

Minicom digital signage: Rob, thank you for joining us.

Rob Gorrie: My pleasure.

MDS: How did you get involved in the Digital Signage (DS) industry?

RG: My family owns a Point-of-Purchase advertising and merchandising company, Gorrie Marketing, that was started in 1882 which deals in below the line, Point-of-Purchase for many of the major brands and retailers including Chrysler, RIM and Benjamin Moore. In 125 years you learn a thing or two about the below the line business and what really helps folks cross the finish line on the sales front across all industries. I grew up in the retail business and understand the ins and outs of retail and place based marketing very well. That being said, I didn’t join the family company as I’ve always been attracted to Digital and so, out of university, I started a Digital agency dealing with software development, online advertising, digital marketing, mobile marketing and more for major brands like LG, Sprint and Unilever.

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Rob Gorrie: Windsurfer, Entrepreneur, Next-Gen CEO

Wendy McHale — Wed, 07 Jul 2009 12:06:41 GMT

July 15, 2009

Minicom

Rob Gorrie is a windsurfer. It's a sport that requires enthusiasts to acquire their balance and core stability by having a good understanding of sailing theory. From the shore, while it looks graceful and almost easy, windsurfing speeds can reach as high as 50 knots. For those more comfortable on highways than on high waves, this translates into about 60 MPH.

It's no surprise that Rob enjoys being in the great outdoors. His company, ADCENTRICITY is digitizing it. As CEO, Rob and company are sailing through the often turbulent waters of Madison Avenue these days with the wind at their backs. ADCENTRICITY is balancing and stabilizing the digital out of home (DOOH) business as never before, so that buyers can schedule DOOH into their media programs with the grace and ease of one phone call.

I got a chance to catch up with Mr. Gorrie on shore recently where we talked about challenges and excitement that comes from making waves in this incredibly high-speed growth business.

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Digital Out-of-Home Landscape Brief

Jeremy Lockhorn — Mon, 07 Jul 2009 12:07:20 GMT

July 13, 2009

Click Z

Digital out-of-home (DOOH) advertising is a dynamic, fragmented, and rapidly evolving space. It's one of the fastest growing media channels, with year-over-year growth pegged in the double digits through at least 2011. Total spend in "alternative OOH media" is projected to exceed $3.5 billion in 2009, with nearly $2.9 billion spent on video ad networks and digital billboards, according to PQ Media.

Beyond ad spend, network operators continue to invest in infrastructure (software, hardware, installation, and maintenance services) to the tune of $640 million in 2008. That number is projected to grow by 33 percent in 2009, despite the difficult economic conditions. By 2013, it's expected to approach $1.4 billion.

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Believe The Hyper: Looking Locally

Rob Gorrie — Mon, 07 Jul 2009 12:06:58 GMT

July 13, 2009

MediaPost

Relevance is the key to any successful customer strategy today, and local geographic and demographic targeting is a vital component for achieving that relevance. More and more, marketers are turning to digital media to address their need for local targeting ability -- or "hyper-targeting" -- the concept of pinpointing specific high-value audiences or cohorts within broader targets.

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Evian Lets Dancing Babies Out of the Bottle

Matt Semansky — Tue, 07 Jul 2009 12:06:43 GMT

July 07, 2009

Marketing Magazine

Danone’s bottled water brand Evian is set to introduce its new “Live Young” positioning via a global advertising campaign featuring dancing babies.

The campaign launches this week and consists of 60-, 30- and 15-second commercials intended for showcase on YouTube.

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Mobile Measurement Roundup

Erik Sass — Thu, 06 Jun 2009 12:06:57 GMT

June 11, 2009

MediaPost

One of the resounding messages of MediaPost's digital out-of-home forum in April was the importance of mobile marketing technology for digital out-of-home measurement. In one widely discussed model, advertisers can measure the effectiveness of their advertising using an SMS text system, inviting viewers to send a short code for coupons, special offers, sweepstakes, downloadable content, or promotional information. A number of big DO networks have started offering advertisers this sort of mobile measurement via collaborations with mobile marketing companies.

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Agency Spotlight: Adcentricity

Wed, 06 Jun 2009 12:06:57 GMT

June 10, 2009

Digital Media Buzz

Past Projects: Samsung, President Barack Obama, Royal Bank of Canada

Company Size: 15 employees

Company URL: www.Adcentricity.com

Adcentricity Overview

Founded in 2007, Adcentricity is the largest data aggregator in North America and a leading strategist of digital out-of-home (DOOH) media solutions. As an award-winning company, it delivers highly effective advertising campaigns to more than 80 network partners and 140,000 screens, providing 200 million monthly impressions in a wide range of locations that include bars, restaurants, sports arenas, universities, office buildings, ATMs and grocery stores. Leveraging a flexible software platform and supporting data, it enables customers to easily plan and purchase targeted advertising products by criteria such as venue type, demographic or geography. A member of the ARF and POPAI, Adcentricity’s efficiencies are driven by a “One plan. One buy. One bill.” philosophy.

DMB’s Contel Bradford recently spoke with CEO Rob Gorrie.

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Danoo to Launch Mobile Component to Network

Katy Bachman — Wed, 06 Jun 2009 12:06:42 GMT

June 10, 2009

Media Week

Danoo, a digital out-of-home company announced plans Monday (June 15) to roll out a mobile component to its network in coffeehouses and cafes. The mobile component, which allows advertisers to add mobile downloads of special promotions or content to their on-screen campaigns, will be rolled out in July to 100 Danoo venues each in New York and Los Angeles.

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Industry Roundtable: The View Through '09 for the Digital Signage Industry

Steven Platt — Tue, 06 Jun 2009 12:06:42 GMT

June 02, 2009

The Platt Retail Institute

On 30 April, The Platt Retail Institute organized a conference among a select group of American and European industry leaders to evaluate business conditions in the industry.

Participants: Guest Moderator: Chris Gibbs, President, ExpoNation. Panel: Rob Gorrie, President, Adcentricity; John Melillo, President, Diversified Media Group, and George Tsompanidis, Marketing Branch Network, EFG Eurobank Ergasias S.A., Greece.

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ADCENTRICITY EXPANDS DIGITAL OUT-OF-HOME FOOTPRINT WITH FOUR NEW PARTNERS

Mon, 06 Jun 2009 12:07:18 GMT

More Scale, a Broader Reach, and Deeper Insight Allow Advertisers to Find Consumers On-the-Go

June 01, 2009

New York – ADCENTRICITY, North America’s largest aggregator and award winning strategist for digital out-of-home media, today announced a new set of partnerships that will expand on their capabilities for advertisers to effectively reach more consumers in the places they frequent most. The expansion includes additional restaurants and bars, golf courses, convenience stores and various forms of public transportation. These partnerships expand ADCENTRICITY’S reach within the digital out-of-home space, providing marketing executives and agencies with the most extensive and innovative opportunities to reach consumers where they live, work and play.

Additions to the network include:

TargetCast Networks – a network found in bars and restaurants in venues like Applebee's, TGI Friday's and Chili's;

4G Metro – provides screens in public transportation locations along with a free WiFi network for consumers;

WESEE Digital – screens are located in hair salons, coffee shops and other hospitality venues;

Hercules Networks – a network operating unique kiosks in malls catering to cell phone users, as well as screens at various Six Flags theme parks

“With these networks, ADCENTRICITY crosses the 150,000 screen threshold, delivering 275MM monthly audience impressions,” said Rob Gorrie, CEO of ADCENTRICITY. “Upholding scale and quality are two important elements of managing our digital out-of-home capacity. These new partners are a welcome addition in creating hyper-targeted and effective digital out-of-home campaigns for our advertising clients.”

Digital out-of-home allows advertisers to reach a targeted audience in an engaging setting where they are most receptive to product messages. With ADCENTRICITY, advertisers have a direct line to consumers in the places they frequent most such as recreation and leisure locations, convenience stores, bars, nightclubs, restaurants, and other public settings, creating a variety of touch points during the day where an advertiser’s message is seen by a highly desirable demographic. The unmatched capabilities of ADCENTRICITY in the digital out-of-home sector provide customized solutions specific to each campaign’s objectives.

ADCENTRICITY launched its AdVenue platform in 2008, a robust solution that helps marketers plan campaigns based on business objectives and goals and target by region and venue type, along with specific demographic information. ADCENTRICITY is also a member of the Out-of-Home Video Advertising Bureau, The ARF and POPAI and recently won an award for best local campaign given by MediaPost.

ABOUT ADCENTRICITY

ADCENTRICITY eases the pain and complexity of the buying and planning process of digital out-of-home media by providing a strategic and holistic solution to media agencies and brands. As award winning, digital out-of-home media strategists, ADCENTRICITY provides a high-touch service supported by an advanced media platform and in-depth supporting research. Our capabilities enable complex hyper-targeting to deliver advertiser messages only to the venues and screens that meet the target audience profile and campaign objectives, effectively and efficiently.

ADCENTRICITY delivers effective advertising campaigns over 80 network partners, more than 150,000 screens and provides 275 million monthly impressions in locations such as, universities, transit, sports arenas, convenience stores, restaurants / bars, gas stations, office buildings, ATMs, grocery stores and more, ADCENTRICITY drives efficiencies with its “One plan. One buy. One bill.” approach.

For more information visit: www.adcentricity.com.

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Four Ways To Get Your Ad On Digital OOH Screens

Bill Yackey — Tue, 05 May 2009 12:07:20 GMT

May 26, 2009

Digital Signage Today

Imagine for a minute you want to take advantage of digital out-of-home media by running your 15-second ad on digital signage networks around the country. There are literally hundreds of video advertising networks out there with screens in thousands of locations reaching millions of people. So where do you even start?

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CEOs' Tips: How I Network At The Top

Klause Kneale — Fri, 05 May 2009 12:07:19 GMT

May 22, 2009

Forbes.com

You would think chief executive officers were all well networked just by the nature of their jobs. After all, they have their boards, to begin with, as more or less their own personal networks. Add to that regular contact with industry analysts, journalists, clients and investors, and their constant visits to conferences and industry events. They are the grandmasters of networking. So what, in all the connecting they do, do they find most useful?

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Samsung dials up digital OOH

Melita Kuburas — Tue, 05 May 2009 12:06:56 GMT

May 12, 2009

Media In Canada

After conducting research on the value of a digital OOH-only push, Korean electronics manufacturer Samsung has launched a new campaign that primarily uses the medium to promote its new phone, the Omnia. A 15-second spot highlighting the phone's five-megapixel video and still camera is playing on Adcentricity's network of 430 venues on 1,751 screens across Canada.

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ADCENTRICITY RECOGNIZED FOR OUTSTANDING STRATEGY

Fri, 04 Apr 2009 12:06:38 GMT

Company Wins MediaPost Award for Barack Obama campaign

April 24, 2009

NEW YORK – ADCENTRICITY, North America’s largest aggregator and leading strategist for digital out-of-home media, today announced that it was awarded best local campaign from MediaPost, in the first ever MediaPost Digital Out-of-Home Awards. The award was presented to ADCENTRICITY in recognition of outstanding strategy and application of digital out-of-home media for a local campaign executed in collaboration with political consultancy GMMB for work on Barack Obama’s presidential campaign. GMMB engaged ADCENTRICITY's platform ADVenue to reach voters in the key battleground state of Ohio by utilizing 729 screens across five major venue categories including Entertainment, Gas Stations, Hospitality, Personal Care and Health Care.

“The MediaPost Digital Out-of-Home Awards validate the fact that the medium can have an impactful role for creativity and ROI in the out-of-home advertising medium,” said Rob Gorrie, president of ADCENTRICITY. “Many of our peers submitted entries for this award, including creative shops that specialize in these campaigns, so we are honored to receive this recognition. Digital out-of-home advertising is growing at such a rapid pace and advertising agencies have taken notice of the innovative way the medium can reach and influence consumers.”

Working with GMMB and the goldmine of voter polling data, ADCENTRICITY was able to identify the targeted demographic and psychographic within vital geographic areas of importance to construct a strategic plan. The campaign produced a monthly audience of 866,189 serving 2,173,457 Barack Obama ad spots featuring an SMS call to action with specific key words in each DMA. Voters who engaged with a text message were sent a Barack Obama bumper sticker and were included in an on-going dialogue with “Barack and Michelle Obama” driven by GMMB.

ADCENTRICITY launched its AdVenue platform in 2008, a robust solution that helps marketers plan campaigns based on business objectives and goals and can target by region and venue type, along with specific demographic information. ADCENTRICITY is also a member of the Out-of-Home Video Advertising Bureau, The ARF and POPAI.

ABOUT ADCENTRICITY

ADCENTRICITY eases the pain and complexity of the buying and planning process of digital out-of-home media by providing a strategic and holistic solution to media agencies and brands. As digital out-of-home media strategists, ADCENTRICITY provides a high-touch service supported by an advanced media platform and in-depth supporting research. Our capabilities enable complex hyper-targeting to deliver advertiser messages only to the venues and screens that meet the target audience profile and campaign objectives, effectively and efficiently.

ADCENTRICITY delivers effective advertising campaigns over 80 network partners, 140,000 screens and provides 200 million monthly impressions in locations such as, universities, transit, sports arenas, convenience stores, restaurants / bars, gas stations, office buildings, ATMs, grocery stores and more, ADCENTRICITY drives efficiencies with its “One plan. One buy. One bill.” approach.

Media Contact: Denise Welch Dotted Line Communications 781-849-2022 denise@dottedlinecomm.com

Event Photos

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Digital Out-of-Home Award Winner: Adcentricity, in affiliation with GMMB, for Barack Obama campaign

Staff Writers — Thu, 04 Apr 2009 12:07:16 GMT

April 23, 2009

MediaPost

Political consultancy GMMB engaged ADCENTRICITY's platform ADVenue to reach voters in the key battleground state of Ohio by utilizing 729 screens across five major venue categories including Entertainment, Gas Stations, Hospitality, Personal Care and Health Care.

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Digital Assets

Chris Powell — Mon, 04 Apr 2009 12:07:15 GMT

Enhancements in digital technology have opened up vast new opportunities for marketers

April 20, 2009

Marketing Magazine

From Astral Media to Zoom Media, out-of-home companies are making significant investments in the digital space these days. Not surprising, really. According to an October report from Stamford, CT-based PQ Media, digital out-of-home is among the fastest-growing advertising categories. Global spending in the sector was projected to grow 12.8% to US $6.1 billion in 2008, compared to low single-digit increases or declines for traditional advertising sectors. “This medium is too powerful not to break out in the next couple years, because the secular trends driving its growth are not going away–changing consumer behaviours and demographics and advanced technology and measurement,” said PQ Media president and CEO Patrick Quinn in the study.
“Marketers for time immemorial have been searching for ways to influence consumers at critical points of decision. As a new integrated media solution emerges, we believe digital out-of-home media will be a key component of the new model.”

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Where others fail on targeting front, digital out of home delivers, CEO says

Sarah Barry — Wed, 04 Apr 2009 12:07:02 GMT

April 15, 2009

SNL Kagan

ADCENTRICITY, an aggregator in the digital-out-of-home advertising sector, unveiled on April 13 a full-service, cross carrier mobile marketing offering. In tandem with the launch, SNL Kagan spoke to ADCENTRICITY CEO Rob Gorrie about the digital-out-of-home industry in general and how it is evolving to find new ways of reaching customers in new places. An edited transcript of that conversation follows:

Can you tell me a little about the digital-out-of-home environment and ADCENTRICITY's place within it?

From an industry perspective, the digital-out-of-home space is LCD screens in various environments — meaning gas stations, convenience stores, grocery stores, pharmacies, doctors' offices, the list kind of goes on. These screens provide both customized content and advertising opportunities to speak to consumers in sort of captive environments where consumers spend about 30% of their time, which is on the go.

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The 'Clickthrough' Of Digital Out-of-Home

Joe Mandese — Wed, 04 Apr 2009 12:06:41 GMT

April 15, 2009

MediaPost

The other day, I wrote a story for MediaPost's MediaDailyNews reporting on a new service digital out-of-home advertising aggregator Adcentricity announced that will add a suite of mobile applications, plug-ins, and enhancements to place-based media buys. The move is significant, not simply because it will bring scale and ease-of-use to the rapidly converging mobile and out-of-home media marketplaces, but because it recognizes the inherent synergies between the two location-based forms of media.

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ADCENTRICITY Adds Mobile To DOOH

Chris Sheldrake — Mon, 04 Apr 2009 12:07:18 GMT

April 13, 2009

DailyDOOH

ADCENTRICITY today announced a new full-service, cross carrier mobile marketing solution with the US service provider Impact Mobile.

The idea of course is to combine two of the fastest growing categories in advertising – mobile and digital out-of-home witth ADCENTRICITY providing marketers with a holistic approach to their planning needs.

Rob Gorrie, CEO of ADCENTRICITY told us “The convergence between digital out-of-home media and mobile is happening now and smart marketers are figuring out how to use these forms of media together to create the ultimate engagement too.”

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Adcentricity Adds Mobile 'Clickthroughs,' CPA Applications To Out-of-Home Campaigns

Joe Mandese — Mon, 04 Apr 2009 12:07:13 GMT

April 13, 2009

MediaPost

In a move that will accelerate the integration of one form of digital out-of-home media with another, Adcentricity this morning unveiled a system that will enable advertisers and agencies to plan and buy digital out-of-home video and signage network buys capable of tying into interactive mobile applications. The deal new service is an expansion of Adcentricity's core planning and buying system, which currently aggregates more than 80 out-of-home networks, reaching about 150,000 digital screens nationwide.

The new service isn't the end-all, be-all of the digital out-of-home marketplace, says Adcentricity President Rob Gorrie, but it will begin to provide a seamless infrastructure for integrating mobile applications that provide and interactive call-to-action, and return path data similar to the Internet.

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Adcentricity, Impact Mobile Strike Cross-Media Pact

Katy Bachman — Mon, 04 Apr 2009 12:07:13 GMT

April 13, 2009

Media Week

Combining two of the fastest-growing media, Adcentricity, an aggregator of digital out-of-home networks, has partnered with Impact Mobile, an aggregator of mobile carriers.

The sales and marketing partnership allows advertisers to integrate interactive elements into digital out-of-home campaigns. SMS, mobile coupons, PIN numbers, mobile sites and other applications have been creeping into digital out-of-home campaigns, but have yet to really catch on.

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Adcentricity, Impact Mobile partner on digital out-of-home media

Mickey Alam Khan — Mon, 04 Apr 2009 12:06:40 GMT

April 13, 2009

Mobile Marketer

Adcentricity, the leading aggregator of digital out-of-home media, has partnered with mobile marketing firm Impact Mobile Inc. to target mobile consumers.

The deal will add a mobile component to campaign buys made across 85 Adcentricity media partners and 150,000 digital screens.

“Mobile advertising, as much as digital out-of-home is a fantastic hyper-targeting opportunity for brand campaigns,” said Rob Gorrie, CEO of Adcentricity, New York. “There is always an opportunity to further engage consumers in each of these environments.

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ADCENTRICITY and Impact Mobile Combine for OOH + Mobile Ads

Greg Sterling — Mon, 04 Apr 2009 12:06:39 GMT

April 13, 2009

Opus Research

ADCENTRICITY is a digital out of home (OOH) technology provider and aggregator of ad inventory. There are literally more than 100K digital OOH screens at various locations around the US (supermarkets, franchise stores, gas stations, malls, retail stores, movie theaters, etc). ADCENTRICITY makes it easier for brands and advertisers of all stripes to buy these screens and get access to the audiences in these places.

The firm has just teamed up with Impact Mobile to add mobile reach and capabilities to its campaigns.

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ADCENTRICITY ANNOUNCES FULL-SERVICE MOBILE SOLUTION FOR DIGITAL OUT-OF-HOME ACROSS NORTH AMERICA

Mon, 04 Apr 2009 12:06:28 GMT

Hyper-Targeting Consumers on-the-Go

April 13, 2009

New York – ADCENTRICITY, North America’s largest aggregator and leading strategist for digital out-of-home media, today announced a new full-service, cross carrier mobile marketing solution with key service provider, Impact Mobile. By combining two of the fastest growing categories in advertising – digital out-of-home and mobile – advertisers can now take advantage of the unique opportunities within digital out-of-home executions and activate consumer dialogues where they live, work and play. By providing marketers with a holistic approach to their planning needs, ADCENTRICITY makes campaigns more powerful and dynamic with this added mobile component.

“The convergence between digital out-of-home media and mobile is happening now and smart marketers are figuring out how to use these forms of media together to create the ultimate engagement tool,” said Rob Gorrie, CEO of ADCENTRICITY. “Adding a mobile component to a digital out-of-home plan is a great way to enable consumers to interact with your brand messages with relevance and introduces additional means to evaluate ROI.”

Today’s mobile subscribers send more text messages than phone calls, according to Nielsen. The proliferation of iPhones, Blackberrys, increased bandwidth and unlimited texting packages have made mobile marketing a high growth category. With the addition of this service, ADCENTRICITY can plan and execute digital out-of-home campaigns among 140,000 screens across North America and is the only digital out-of-home provider that can bring scale and mobile applications to life at this level. ADCENTRICITY’s unique capabilities for digital out-of-home planning can be extended seamlessly into the mobile strategy, driving efficiency and impact.

“An alliance between Impact Mobile and ADCENTRICITY enables the consumer to activate digital out-of-home media and in turn allows brands to leverage this one-to-one channel to deliver alerts, coupons and other special offers directly to their consumers' phone number,” said Gary Schwartz, CEO and President, Impact Mobile. “The wireless phone allows the brands to add valuable functionality to the digital out-of-home buy.”

With Impact Mobile as the mobile service provider, this offering will provide advertisers with hyper-targeting capabilities to increase interaction with audiences on-the-go through mobile devices and help extend campaigns across even more channels. Capabilities include:

•    Call-to-Action: SMS, votes, polls, sweepstakes, contests, promotions, coupons, call-back request, text4info, surveys
•    Retail & Redemption: Mobile coupons (bar codes), unique PIN numbers (drive2web), ticketing
•    Content Deliver: Rich content, ringtones, wall papers, games, videos
•    Mobile Applications: Mobile Internet Sites (WAP) & Smart Phone Applications (more comprehensive and customized solutions)

Consumers engaging with digital out-of-home media are on-the-go and the interaction with mobile can be used for example, to send pre-programmed, customized messages to specific geographic targets throughout the life of the campaign. A mobile component to any digital out-of-home campaign can also help to drive a call to action, increase brand awareness and point-of-purchase sales.

ADCENTRICITY assisted in facilitating an ideal example of how the two mediums can work in symphony during Barack Obama’s campaign, specifically in the battleground state of Ohio. The goal of the campaign was to trigger voter action by prompting potential and existing constituents to engage through mobile text messaging for immediate and extended campaign dialogue. ADCENTRICIY’s platform, AdVenue, helped identify the targeted demographic and psychographic audiences within vital geographic areas of importance to develop and execute the campaign. The campaign produced a monthly audience of 866,189 serving 2,173,457 Barack Obama ad spots featuring an SMS call to action with specific key words in each DMA.

ADCENTRICITY launched its AdVenue platform in 2008, a robust solution that helps marketers plan campaigns based on business objectives and goals and can target by region and venue type, along with specific demographic information. ADCENTRICITY is also a member of the Out-of-Home Video Advertising Bureau, The ARF and POPAI.

ABOUT ADCENTRICITY
ADCENTRICITY eases the pain and complexity of the buying and planning process of digital out-of-home media by providing a strategic and holistic solution to media agencies and brands. As digital out-of-home media strategists, ADCENTRICITY provides a high-touch service supported by an advanced media platform and in-depth supporting research. Our capabilities enable complex hyper-targeting to deliver advertiser messages only to the venues and screens that meet the target audience profile and campaign objectives, effectively and efficiently.

ADCENTRICITY delivers effective advertising campaigns over 80 network partners, 140,000 screens and provides 200 million monthly impressions in locations such as, universities, transit, sports arenas, convenience stores, restaurants / bars, gas stations, office buildings, ATMs, grocery stores and more, ADCENTRICITY drives efficiencies with its “One plan. One buy. One bill.” approach.

For more information visit: www.adcentricity.com.

ABOUT IMPACT MOBILE
Impact Mobile Inc. is a leader in providing technology to enable complete end-to-end mobile marketing solutions with offices in Toronto, Los Angeles, New York City and Richmond, VA. Impact Mobile provides connectivity to all major wireless carriers in North America, allowing the Company’s clients to communicate with consumers via their mobile devices. Impact Mobile’s JumpTXT™ platform provides carrier-grade messaging and routing infrastructure allowing clients to reach mobile subscribers using standard rate and premium SMS, WAP, and MMS messaging, and to deliver mobile content and applications.

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Blackberry Tips From The Top

Klaus Kneale — Fri, 03 Mar 2009 12:06:29 GMT

Secrets from CEOs for whom the little hunk of hardware is the life breath of work efficiency.

March 27, 2009

Forbes.com

Rob Gorrie wakes up at 4 a.m. and responds to e-mails on his BlackBerry. He's "hooked on it," he says. He uses it to tweet on Twitter, to post Facebook updates, to blog. He's the chief executive officer of the advertising outfit Adcentricity.

It's no surprise some CEOs stay attached to the device all day long. David Fisher, the CEO of the online brokerage OptionsXpress (nasdaq: OXPS - news - people ), keeps his BlackBerry Curve with him every moment--except, per his wife's orders, when he's in the bedroom. He's on maybe his 10th BlackBerry. He got his first one in 1997, when it looked like a giant pager with a scroll wheel.

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Digital Storytelling; Out-of-Home

Adam Broitman — Thu, 03 Mar 2009 12:07:01 GMT

March 26, 2009

A Media Circus US

Adam Broitman covers Adcentricity on his blog - A Media Circus. US, discussing digital out-of-home and its capabilities.

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Digital signage industry reaches out to ad agencies

Sonya Rosas — Tue, 03 Mar 2009 12:06:25 GMT

March 03, 2009

IPG Emerging Media Lab

The Digital Signage Expo (DSE) has been an informative resource for insight into the current and future opportunities for marketers in digital out-of-home. This year’s conference in Las Vegas was no exception, but agencies and marketers should take note of these exciting DOOH developments.

Agencies are getting in the game
At last year’s Expo, I felt there was a tremendous missed opportunity in the Digital Signage industry because agencies were not being included in the conversation. This year, however, was quite the opposite. Networks and providers are increasingly reaching out to agencies, or know they need to in order to thrive. While networks are having success making deals directly with brands, they can’t understand why media planners are so reluctant to include digital networks in the media mix (see DOOH guru Rob Gorrie explain the opportunities for agencies in this space).

FULL STORY

2009: The Year of Metrics for DOOH Advertising

Graeme Spicer — Mon, 03 Mar 2009 12:06:29 GMT

March 02, 2009

PRI Quarterly Retail Analytics

It’s been a predictable pattern. Every January for the past four years, digital out-of-home evangelists have prognosticated, “This year will be the year for digital signage to become a viable advertising medium.” And at the end of each year, the industry still seems to be a year away from success.

However, 2008 saw genuine progress in the quest of digital out-of-home to be taken seriously by national advertisers and their media agencies. Large digital signage networks continued to expand their coverage, both geographically and into new venue types. No network yet claims to be sold out of inventory or hugely profitable, but the frequency of national advertising showing on screens in shopping malls, grocery stores, gas stations and fitness centers, to name just a few venue categories, has substantially increased

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Advertising Made Easy and Effective

Lyle Bunn — Sun, 03 Mar 2009 12:07:19 GMT

March 01, 2009

Digital Signage

The following was edited to shorter form for inclusion in the Digital Signage/Digital Out-of-Home supplement carried in the March 20, 2009 edition of USA Today.
Consumers are now telling marketers that place-based digital advertising is the number one way to grab their attention. OTX (Online Testing exchange) conducted a nationwide survey with consumers where people reported that this media was one of the most unique and entertaining ways to capture their attention. In fact, 63% reported that place-based digital advertising catches their attention more than any other media, including advertising on television, the web and other forms of tradition media such as newspapers, magazines and radio (Digital Out-of-Home Media Awareness and Attitude Study, 2007-2008).

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Emerging Media, Barack Obama, and the Future of Political Campaigns

Devora Rogers — Sun, 03 Mar 2009 12:06:15 GMT

March 01, 2009

IPG's Whitepaper

Emerging media proved to be one of the biggest winners of the 2008 US presidential election campaign. Presidential contenders across the political spectrum utilized new media platforms to reach out to voters in unprecedented ways. And voters responded, participating online, via mobile, and across social networks in historic numbers. This paper will examine some of the most notable emerging media triumphs from the 2008 election season, with particular focus on the emerging media strategy behind Barack Obama’s campaign and the ﬁrst, “internet presidency.”

Full Story

Filling the customer service apathy gap with digital signage

Fritz Esker — Mon, 02 Feb 2009 12:06:56 GMT

February 23, 2009

Digital Signage Today

When a customer steps into a service-oriented business, such as a store or restaurant, he or she wants to be treated well and provided with good service. But the recent economic downturn has had an adverse effect on the retail and foodservice industries beyond the loss of sales; as more and more people are laid off, it becomes harder for employees to feel a sense of loyalty to their jobs. They don’t give 100 percent, and they don’t go the extra mile for their customers.

“Every time a sullen employee grunts a sorry excuse for a thank-you as one of their customers passes through checkout, it reaffirms that customers — retailers’ guests and lifeblood — aren’t valued at all,” Laura Davis-Taylor and Adrian Weidmann wrote in their book about in-store digital signage, “Lighting Up the Aisle.”

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Adcentricity’s ADVenue Is The ‘Real-Deal’

Manolo Almagro — Tue, 02 Feb 2009 12:07:22 GMT

February 10, 2009

DAILY DOOH

My tenure at Publicis provided me with enough sense to know that media planning and strategy is one of the “dark-arts“, it is down-right dangerous in the wrong hands and should only be handled by professionals. Any one on the agency side will tell you, “creating a plan is -one part research, one part finesse, and one part black magic”

So I as a follow up to our recent post - I reached out to Jeff Atley, founder of Adcentricity, who was kind enough to show me his team’s creation, and I have to say that I was surprisingly impressed with what I saw.

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Everyone's a Joiner! OVAB Gets New Members, Who Get New Members

Erik Sass — Fri, 02 Feb 2009 12:06:46 GMT

February 06, 2009

MediaPost

There was more movement (a bit convoluted) in the digital out-of-home space this week, as the Out-of-home Video Advertising Bureau inducted two new members, Adcentricity and Ecast, with Adcentricity also announcing that it added Ecast to its own roster of digital out-of-home networks. Adcentricity also said it has signed up Provision 3D. The announcements, reminiscent of stacking Russian dolls, are evidence that DO is still kicking even in the face of a sharp economic downturn.

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ADCENTRICITY JOINS OVAB TO SUPPORT ADVERTISING EFFORTS IN DIGITAL OOH MEDIA

Thu, 02 Feb 2009 12:06:54 GMT

February 05, 2009

New York – ADCENTRICITY, North America’s largest planner and aggregator of digital out-of-home media, today announced that they have joined the Out-of Home Video Advertising Bureau (OVAB), the not-for-profit pro-industry association formed in early 2007 in order to promote the advancement of out of home video and digital advertising networks.

“OVAB’s evangelism efforts have been complementary to our own and becoming a member of OVAB makes perfect sense for us,” said Jeff Atley, co-founder and VP Marketing and Business Development, ADCENTRICITY. “We are by far the largest digital out-of-home media company in North America, work closely with more network partners every day than anyone else in the industry.”

One of the key initiatives for OVAB in 2008, and a contributing factor influencing ADCENTRICITY’s decision to join the organization, was the release of OVAB’s Audience Metrics Guidelines.

“The Guidelines are a critical component to the more rapid adoption of digital and video out of home networks and their success is predicated on both networks and agencies adopting them. OVAB members are committed to the advancement of the industry and we are happy to have ADCENTRICITY contribute their experience and knowledge base to our efforts,” said Suzanne Alecia, President of OVAB.

Atley adds, “We work hand-in-hand with agency planners and buyers to create strategically sound and highly effective digital out-of-home campaigns. Our ability to fulfill this partnership largely rests on the credibility of the audience figures. This is why this issue is so crucial to us and to the entire digital out-of-home community.”

ADCENTRICITY has already started working with networks in the adoption of the new metrics standards, and is taking a leading role in explaining the adoption process to the digital out-of-home community. Graeme Spicer, VP Strategic Partnerships, will be presenting on this topic at the Advertising Research Foundation annual conference, Re:think, in New York City on March 31, 2009.

About ADCENTRICITY Inc.

Founded in 2007, ADCENTRICITY specializes in supporting brands and agencies in understanding “what works” in digital out-of-home media. The firm provides brands a “1 Plan, 1 Buy, 1 Bill” solution across North America. As expert digital out-of-home media strategists, ADCENTRICITY provides a high-touch service, supported by an advanced media platform, ADVenue, and in-depth supporting research.

ADCENTRICITY delivers advertising campaigns across over 80 networks and only to the venues and screens that meet the target audience profile and, more importantly, the campaign strategy. Currently over 140,000 quality place-based screens in over 16 main venue categories and over 70 sub-categories such as, universities, shopping centers, transit, sporting event and arenas, convenience stores, restaurants / bars, elevators, gas stations, office buildings, ATMs, etc.

For more information visit www.adcentricity.com

ADCENTRICITY Inc.
145 West 49th Street, Suite 701
Manhattan, NY, UA, 10036

Jeff Atley – VP Marketing & Business Development
1-866-568-3142
jeff@adcentricity.com

ABOUT OVAB
Founded in 2007, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising. For more information, please visit www.ovab.org.

###

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2009: A Digital Out-of-Home odyssey

Graeme Spicer — Sun, 02 Feb 2009 12:06:32 GMT

Despite grim statistics for other forms of marketing, total advertising spending on DOOH is still projected to be up by over nine percent in 2009. Here's why.

February 01, 2009

Direct Marketing

Despite the economic turmoil engulfing much of the world (and possibly even as a result of this turmoil), digital out-of-home (DOOH) advertising is poised to enter the mainstream media consciousness in 2009. Although pundits have predicted “this is the year for DOOH” every January for the past three years, there are signs of building momentum and real advertising investment in the field that could make a breakthrough more of a reality this year than in prior years. The 2009 projections for traditional media sales are sobering. Newspapers are looking at double digit decreases in advertising revenue. Consumer magazines were down 17.4 percent in Q4 2008. Traditional out-of-home advertising (billboards, transit shelters and the like) is projecting flat revenue for the new year. As Suzanne Alicia, president of the Out-of home Video Advertising Bureau (OVAB) puts it, “For most media, flat is the new up.”Despite these grim statistics, total advertising spending on DOOH is still projected to be up by over nine percent in 2009 (source: PQ Media). This may not be nearly as rosy as many analysts had originally projected for DOOH, and it comes from a relatively small base, but it clearly demonstrates that advertisers and their agencies are looking to media alternatives to reach busy, on-the-go consumers.

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ADCENTRICITY’S CO-FOUNDER JEFF ATLEY SEEKS INNOVATION AND DEVELOPMENT FOR DIGITAL OOH MEDIA

Sat, 01 Jan 2009 12:06:54 GMT

Atley promoted to VP of Marketing and Business Development to Further ADCENTRICITY’s Digital OOH Media Capabilities and Awareness

January 24, 2009

Toronto, New York, Chicago – ADCENTRICITY, North America’s foremost digital out-of-home media planning and buying firm announced today that it has appointed co-founder, Jeff Atley, to the position of Vice President of Marketing and Business Development. Atley, along with co-founder, Rob Gorrie, is responsible for elevating the company as a leader in digital out-of-home media since inception in early 2007.

As VP of Marketing and Business Development, Atley will be developing strategic alliances and evaluating key value-add services that complement ADCENTRICITY’s core digital out-of-home competencies. Multiple advertising and media disciplines are included in the consideration to expand ADCENTRICITY’s growth plans for North America and advance the company’s media planning and buying services.

“Atley has been a driving force behind our steady growth since the company’s inception,” said Rob Gorrie, President, ADCENTRICITY. “His leadership and experience has produced incredible results, and we are pleased to see him grow and flourish within the organization.”

“ADCENTRICITY always welcomes innovative ideas as part of our growth strategies. I’m very excited to continue exploring new business opportunities and ultimately bring valuable advertising programs to life for our clients,” Atley commented.

Atley has held several senior management, sales and marketing positions, and most recently served as vice president sales and marketing in addition to being integral to the development of ADCENTRICITY’s media planning and buying software back-end growth.

Prior to founding ADCENTRICITY, Atley owned and operated Vibe Marketing Group, a private sales & marketing consulting firm in Toronto developing brands, business development contracts, integrated marketing programs and co-op strategies with many private and several Fortune 500 companies. Previous to Vibe Marketing Group, Atley was the first executive hire for an international development company specializing in leisure properties. Atley’s direct contributions and commitment serving as Sr. VP of Sales and Marketing advanced the company’s equity value to over $100M.

Atley resides in Toronto, Canada and operates ADCENTRICITY’s office and growing marketing and business development teams. For more information about marketing or partnership opportunities with ADCENTRICITY please contact Jeff Atley at Jeff@adcentricity.com or (416) 669-9763.

About ADCENTRICITY Inc.
ADCENTRICITY specializes in supporting Brands and Agencies in understanding “what works” in digital out-of-home media providing brands a “1 Plan, 1 Buy, 1 Bill” solution across North America, resulting in a strategic digital OOH media plan and buy. As expert digital out-of-home media strategists, ADCENTRICITY provides a high-touch service, supported by an advanced media platform and in-depth supporting research, together enabling intelligent and strategic media planning decisions and effective media investments across the digital out-of-home medium.

ADCENTRICITY delivers advertising campaigns across over 80 networks and only to the venues and screens that meet the target audience profile and, more importantly, the campaign strategy. Currently ADCENTRICITY is partnered with over 140,000 quality place-based screens in over 16 main venue categories and over 70 sub-categories such as, Universities, Shopping Centers, Transit, Sporting Event and Arenas, convenience stores, Restaurants / Bars, Elevators, Gas Stations, Office Buildings, ATMs, etc.

For more information visit: www.adcentricity.com.

Media Contact:

Chelsey Wiggins - Marketing Coordinator

416-597-1652

chelsey@adcentricity.com

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Digital Out-of-Home in 2009

Wed, 01 Jan 2009 12:06:45 GMT

January 14, 2009

Digital Out-of-Home 2009.

Welcome to this, the first issue of the ADCENTRICITY eNewsletter! As a friend of ours, we are sending this along to keep you up to date on happenings at ADCENTRICITY and to provide our views on the state of the digital out-of-home nation. Your feedback and commentary are always welcome through a variety of channels – replying to this email; joining our Facebook page; commenting on our blog; or the old fashioned way by picking up the phone and giving any one of us a call. Of course, you can unsubscribe at any time at the bottom of this email.

The 2009 outlook.

We are entering the year cautiously optimistic about the prospects for digital out-of-home (OOH). Despite the current economic climate, total advertising spending on digital OOH is still projected to be up by over 9% in 2009 (source: PQ Media). Maybe this isn’t as rosy as many had originally projected for digital out-of-home, but it is better than the very dim outlook for traditional media for the upcoming year (consumer magazines suffered a 17.4% decrease in ad spending in Q4). Many industries have adopted the mantra…flat is growth in 2009.

The Digital Out-of-Home landscape.

The challenging economy will lead to many changes this year. Network consolidation is inevitable as some networks thrive and others are challenged by lack of scale and/or lack of a clear business model that appeals to both viewers and advertisers. Look for the trend towards venue specific versus geographically centered networks to accelerate.
Fragmentation continues to be a major factor hampering the adoption of digital out-of-home by media planners and buyers. ADCENTRICITY has grown exponentially to having inventory from over 140,000 screens across North America available from one source, and we feel that aggregation on this scale is absolutely necessary to make the process manageable for time strapped media professionals.

Metrics.

A major milestone towards the broader adoption of digital out-of-home media will be our industry’s ability to provide consistent, credible and understandable audience measurement. Digital OOH audience measurement is still inconsistent at best, and is a considerable hurdle when discussing large campaigns with advertisers and the media agencies.

ADCENTRICITY is taking a leadership role in resolving this issue. We speak with more digital out-of-home networks on a regular basis than any other organization (we have almost 90 registered with us), and are therefore uniquely positioned to help with the adoption of measurement standards. As the newest members of the Out-of-Home Video Advertising Bureau (OVAB), we are strong proponents of the recent OVAB Audience Measurement Guidelines, and will be actively working to push for their adoption amongst both the agency and network communities. Look for us to make a presentation on this issue at the upcoming Advertising Research Foundation Re:think conference in NYC in late March (more info to come on this event).

It’s a tough time to be a brand marketer (even tougher for an agency!).
It’s not an easy job in the new economic reality to drive growth for brands at the double-digit pace achieved in the heady first years of the new millennium. Traditional measures like market share, awareness, and most importantly, sales objectives are ever harder to reach. What is the optimal media mix to achieve ambitious goals? In a presentation at this week’s NRF conference in New York, digital guru Mitch Joel stressed that no longer is it about “how many” – it’s about “who” and “where”. Reaching a thousand engaged potential customers far down the path-to-purchase is far more advantageous (and efficient) than 100,000 who probably aren’t in the market for your widget.

At the ANA Masters of Marketing annual conference in Orlando this past October presenters in the likes of Jim Spegel – CMO of Proctor and Gamble, BBDO’s CEO Andrew Robertson, Coca Cola’s CMO Joe Tripodi all shared their individual views of the economic challenge faced by all marketers and agencies. The key message: Don’t hunker down. In tough economic times, it’s especially important to take risks. Fight the urge to pull back and go with what’s comfortable. Push boundaries to keep pace.

Enter digital out-of-home. No other medium has the ability to reach a hyper-targeted audience at many touchpoints during their busy day, and even as they are about to make their purchase decision. Digital OOH will be an important tool in the marketing tool belt soon. All of us in the business must continue evangelizing the benefits to the broader marketing community.

What’s going on at ADCENTRICITY?
Lots. The operations and development teams, under the watchful eye of Laurie Freudenberg, our VP of Operations, has launched the most exciting update ever to our already industry-leading software platform. Loading the entire US Census database into the ADVenue platform wasn’t easy, but we now have an incredibly robust planning tool that allows for hyper-targeted campaign plans, enabling planners to optimize and see the right digital out-of-home venues in the right geographic areas based the campaign objectives. If you haven’t seen a demo yet, drop us an email – we’re very proud of our baby, and would love to show you what is now possible.

Secondly, there are many new faces. Our Canadian sales team out of our Toronto office welcomed media sales executive and former MBS member, David Hamilton to the team.

Retail industry veteran Graeme Spicer joined in August as Vice President, Strategic Partnerships and has taken on responsibility for the relationships with our network partners and is spearheading our research and advocacy efforts with OVAB and the ARF.

The US sales teams continues to grow by welcoming Dan Trapani (Chicago) a senior media sales executive with a great deal of experience in the OOH and digital OOH sector. Each team has been very active in sharing the digital out-of-home story from the ADCENTRICITY perspective at pretty much every major agency in the US.

Finally, Mr. Jeff Atley, who founded the firm with Rob Gorrie, has evolved into a pure marketing and business development role. Allowing for a focus on the considerable challenges of communicating the ADCENTRICITY overall solution and capabilities in both the US and Canada. In addition, Jeff Atley will be assessing and developing new lines of business, value adds and partnerships for ADCENTRCITITY as the Digital OOH industry continues to evolve.

Thank you.

We would be remiss if we didn’t take the time to say thanks to all of our friends who have offered encouragement, support and advice in 2008. Last year we moved from an early stage business startup to become the largest digital OOH media planning service in North America. With all sincerity, thanks to you all.

Feel free to contact us at any time.

***

Jeff Atley - jeff@adcentricity.com

ADCENTRICITY UNVEILS “ADVenue”, NORTH AMERICA’S MOST ROBUST DIGITAL OOH PLANNING AND BUYING PLATFORM

Tue, 01 Jan 2009 12:06:35 GMT

New software platform brings transparency, insight, unique capabilities and simplicity to understanding and making use of a powerful consumer medium

January 13, 2009

New York, Chicago and Toronto - ADCENTRICITY today announced ADCENTRICITY ADVenue, the company’s next generation software platform that assists businesses in connecting with the exact audiences they desire in over 70 venue types in the fragmented digital out-of-home (OOH) media space. The ADVenue platform will enable marketers to more quickly understand, plan and launch digital OOH advertising campaigns.

ADCENTRICITY’s new platform is built to complement a hallmark of the company’s offering - its high-touch service, expertise and knowledge in planning and buying of digital OOH - translating into more efficient, accurate and targeted media buys. ADVenue currently consolidates over 130,000 screens in over 200 DMA’s.

“ADCENTRICITY ADVenue represents a completely new way of approaching advertising in digital OOH,” said Rob Gorrie, ADCENTRICITY’s President. “For the first time marketers can transparently assess network partners and leverage capabilities only available through ADCENTRICITY. ADVenue is backed by an incredible amount of supporting data, including integrated census information, making in-depth media decisions possible.”

ADVenue provides three key elements that innovative marketers already making use of the space will value:

1.)   The ability to truly understand by region and venue type, which geographies and venues are a perfect fit for campaign and business objectives, supported by census, association and third party data.
2.)   The ability to set priorities for a plan, such as defining tighter targeting on a desired audience or larger reach, including the ability to automatically assign priorities based on a defined budget across tens of thousands of venues.
3.)   The ability to plan local and buy national. Marketers can now build national plans and buys, DMA by DMA, allowing for different plans in markets, under the same consolidated annual or campaign plan.

“Where ethnography has had an enormous impact on more recent planning decisions, ‘Topographical’ advertising, literally translated as ‘place writing’, has the ability to connect brands and consumers, in-context, like no other medium,” added Gorrie. “You simply have to know where to look and how to speak to them. ADVenue makes advanced decisions on each venue based on millions of calculations per campaign.”

“As digital OOH media strategists to agencies and brands, our responsibility is to have a deep understanding of the audience opportunities and behaviors our network partners offer. We optimize media plans based on campaign targets and objectives,” comments Jeff Atley, VP Marketing & Business Development. “Technology will never replace the art of planning. Our service and specialized media knowledge also takes into consideration the message and objective to evaluate the relevance to the geography, environment and audience, in cooperation with a planner’s more specific brand knowledge.”

ADVenue further supports marketer needs by providing detailed proposal, campaign summaries and analytics for planners, making more in-depth decisions and strategic use of the medium possible.

“A media plan typically goes through several iterations with an agency or brand prior to being finalized,” said Atley. “ADVenue makes this happen quickly and intelligently by reducing four weeks worth of work to four hours and more importantly, delivers increased return on advertiser investment. We want to help planners and buyers do what they do best on a strategic level for their clients and reduce the time spent on the minutia.”

The new platform will offer advertisers and agencies access to the most sophisticated targeting, planning, buying and measurement tools available in the digital OOH marketplace and across ADCENTRICITY’S unmatched network of network partners.

To schedule a team demonstration, please call Jeff Atley at 866.611.3664 x 201 or email jeff@adcentricity.com

###

About ADCENTRICITY Inc.

ADCENTRICITY specializes in supporting brands and agencies in understanding “what works” in digital out-of-home media. The firm provides brands a “1 Plan, 1 Buy, 1 Bill” solution across North America. As expert digital out-of-home media strategists, ADCENTRICITY provides a high-touch service, supported by an advanced media platform and in-depth supporting research.

ADCENTRICITY delivers advertising campaigns across over 80 networks and only to the venues and screens that meet the target audience profile and, more importantly, the campaign strategy. Currently over 130,000 quality place-based screens in over 16 main venue categories and over 70 sub-categories such as, universities, shopping centers, transit, sporting event and arenas, convenience stores, restaurants / bars, elevators, gas stations, office buildings, ATMs, etc.

For more information visit: www.adcentricity.com.

###

MEDIA REQUIRING ADDITIONAL INFORMATION, PLEASE CONTACT:

Chelsey Wiggins
Marketing Coordinator
chelsey@adcentricity.com
416-597-1652

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RETAIL INDUSTRY VET GRAEME SPICER JOINS ADCENTRICITY

Fri, 12 Dec 2008 12:06:37 GMT

Spicer Named VP of Retail and Media Partnerships

December 12, 2008

New York and Toronto - ADCENTRICTY Inc., the leading digital out-of-home media planning and buying service, announced today that retail industry veteran Graeme Spicer has been appointed Vice President of Retail and Media Partnerships. Spicer will initially be responsible for continuing to build on ADCENTRICITY’s already extensive list of network partners, and for evangelizing the benefits of the digital out-of-home medium to retail and other venues. He will also serve on the executive management committee.

"Graeme's involvement is very good for digital out-of-home (OOH) and for ADCENTRICTY," said Rob Gorrie, CEO and co-founder, ADCENTRICITY. "He has experience working closely with retailers and creative agencies, and will be an integral part of our team strategically positioning digital OOH as an effective and efficient medium for the delivery of advertising messages to today’s incredibly complex consumer.”

“In this new role I look forward to ensuring that the needs of advertisers and the advertising community are a good strategic fit with the needs of retailers and other types of venues," Spicer said. “Rob Gorrie is truly a pioneer in this field, and I’m very excited about working with him and the executive team to bring digital out-of-home into the mainstream.”

With more than 20 years of experience in both agency and client environments, Mr. Spicer offers a unique perspective on the challenges and opportunities facing today’s retailers. ADCENTRICITY will look to Mr. Spicer to help build partnerships with networks and brands across North America to further Adcentricity’s position as a leader in digital OOH advertising.

Most recently as Director of Retail Strategy at DW+Partners, Canada’s leading brand name retail consulting firm, Mr. Spicer provided strategic counsel to client through the development of consumer and shopper insights. He also led all retail technology initiatives for the firm.

Previous to working for DW+Partners, Mr. Spicer worked with consumer brands including Nike, Sony, Coco-Cola and Procter & Gamble. In retail, he served as Director of Marketing for Bata Retail Canada, where he was an integral part of the team that built Athletes World into a $320 million specialty retailer; and as General Manager of Marketing for Kmart Canada. He later served as Director of International Communications for Bata Limited, where he was responsible for communications and product marketing strategy on a global basis for this integrated fashion manufacturer and retailer.

Mr. Spicer has presented and spoken at numerous national and international events including Digital Signage Expo, The In-Store Marketing Summit and for the Canadian Marketing Association. Mr. Spicer lectures on behalf of Duke University’s Corporate Education division; and is a member of the sessional faculty at OCAD University, Canada’s leading design school. Mr. Spicer will serve as a keynote speaker at events throughout North America through his role with Adcentricity.

About ADCENTRICITY Inc.
ADCENTRICITY specializes in supporting Brands and Agencies in understanding “what works” in digital OOH media providing brands a “1 Plan, 1 Buy, 1 Bill” solution across North America resulting in a strategic digital OOH media plan and buy. As expert digital OOH media strategists, ADCENTRICITY provides a high-touch service, supported by an advanced media platform and in-depth supporting research, together enabling intelligent and strategic media planning decisions and effective media investments across the digital lout-of-home medium.

ADCENTRICITY delivers advertising campaigns across over 80 networks and only to the venues and screens that meet the target audience profile and, more importantly, the campaign strategy. Currently over 127,000 quality place-based screens in over 16 main venue categories and over 70 sub-categories such as, Universities, Shopping Centers, Transit, Sporting Event and Arenas, convenience stores, Restaurants / Bars, Elevators, Gas Stations, Office Buildings, ATMs, etc.

More screens, more networks, more opportunity, more effective. Get in front with ADCENTRICITY. For more information visit: www.adcentricity.com.

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Provision Interactive Teams With ADCENTRICITY to Increase Advertising Revenues

Mon, 12 Dec 2008 12:06:37 GMT

Five-Year Partnership Will Add Power to Provision's 3DEO Media Center Network

December 08, 2008

CHATSWORTH, CA -- Provision Interactive Technologies, Inc. ("Provision"), a subsidiary of Provision Holding, Inc. (OTC BB:PVHO.OB - News), announced today that it has signed an agreement with ADCENTRICITY Inc. to sell advertising on its revolutionary 3D digital signage network. The five-year agreement is a solid alliance to propel Provision's fast-growing network.

Provision's expansion plans include a current agreement with Long Island Gasoline Retailers Association ("LIGRA") to install its patented 3D holographic displays in up to 800 member stores throughout New York. Provision also has three-year agreements with several independent Hispanic grocery store chains to install 3DEO Reward Centers in 47 southern California locations.

After the anticipated rollout in 2009, Provision will become the nation's largest 3D digital signage network. ADCENTRICITIY's advertisers will be able to feature their messaging on Provision's extraordinary network in a variety of forms, including 3D holographic videos and digital coupons.

"Even during this current economic downturn, digital out-of-home advertising is the one advertising channel still showing double digit growth in 2008 and 2009," said Curt Thornton, President and CEO of Provision. "We are thrilled to partner with an industry leader like ADCENTRICITY."

"We're very excited about partnering with Provision," said Rob Gorrie, CEO and Founder ADCENTRICITY. "The combination of Provision's and ADCENTRICITY's proven offerings will help our advertisers reach consumers more effectively, thereby deepening customer relationships. This partnership demonstrates our commitment to integrate with best-in-class partners of digital signage properties, in addition to further enhancing our ability to provide world-class media opportunities to our customers."

About Provision Interactive Technologies, Inc.

Provision Interactive Technologies, Inc., a subsidiary of the publicly traded company Provision Holding, Inc. (OTC BB:PVHO.OB - News), is the leading purveyor of intelligent interactive 3D holographic display technologies, software, and integrated solutions for both commercial and consumer focused applications. For more information, please visit Provision at www.provision.tv.

Forward-Looking Statements

This press release contains forward-looking statements. Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. These risks, assumptions and uncertainties include: the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; the ability to develop customers and market expertise; changes in business strategy; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission. Some of the statements that are "forward-looking statements" can be identified by the use of terminology such as "estimates," "projects," "plans," "believes," "expects," "anticipates," or "intends." We disclaim and do not undertake any obligation to update or revise any forward-looking statements.

ADCENTRICITY EXPANDS U.S. PRESENCE - OPENS SECOND OFFICE IN CHICAGO

Sun, 11 Nov 2008 12:06:37 GMT

Digital Out-of-Home Media Strategists Add Media Industry Veteran Dan Trapani as VP Sales, Midwest Region

November 30, 2008

Chicago - ADCENTRICITY Inc., the leading digital out-of-home media planning and buying service, today announced that it is expanding its presence in the United States, opening a second office in Chicago, IL. The Chicago office will be led by media industry veteran Dan Trapani, who has been named VP of Sales, Midwest Region.

The addition of Trapani and the opening of the new office will allow ADCENTRICITY to better serve its expanding client base and continue to build relationships with brands and agencies in the mid-west region.

Mr. Trapani brings ADCENTRICITY over 30 years of advertising and media experience, working with notable companies including Fairchild Publications, General Electric and CBS.

Prior to ADCENTRICITY, Trapani served as VP/GM of Brite Media Group’s gas station advertising division. Mr. Trapani also possesses considerable experience in non-traditional and digital out-of-home advertising through his work with CC Taxi Media, where he was responsible for helping to pass legislation which legalized taxi advertising in the Chicago market. During Trapani’s tenure with CC Taxi media, he helped to increase the business from $3mm a year to over $50mm annually. Trapani left CC Taxi Media to become President of OnSpot Digital, a digital mall network found throughout many of the country’s most upscale malls owned by Simon properties.

For more information about advertising opportunities with ADCENTRICITY please contact Dan Trapani at Dan@adcentricity.com or (866) 611-3664 ext 202.

About ADCENTRICITY Inc.

ADCENTRICITY specializes in supporting Brands and Agencies in understanding “what works” in digital out-of-home media, providing brands a “1 Plan, 1 Buy, 1 Bill” solution across North America, resulting in a strategic digital OOH media plan and buy. As expert digital out-of-home media strategists, ADCENTRICITY provides a high-touch service, supported by an advanced media platform and in-depth supporting research, together enabling intelligent and strategic media planning decisions and effective media investments across the digital out-of-home medium.

ADCENTRICITY delivers advertising campaigns across over 80 networks and only to the venues and screens that meet the target audience profile and, more importantly, the campaign strategy. Currently, ADCENTRICITY is partnered with over 130,000 quality place-based screens in over 16 main venue categories and over 70 sub-categories such as, Universities, Shopping Centers, Transit, Sporting Event and Arenas, convenience stores, Restaurants / Bars, Elevators, Gas Stations, Office Buildings, ATMs, etc.

More screens, more networks, more opportunity, more effective. Get in front with ADCENTRICITY. For more information visit: www.adcentricity.com

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ECAST & ADCENTRICITY PARTNER TO OFFER ADVERTISERS ENGAGING AND INTERACTIVE DIGITAL OUT-OF-HOME OPPORTUNITIES NATIONWIDE

Tue, 10 Oct 2008 12:06:34 GMT

October 28, 2008

ADCENTRICITY Provides eCast Access to Its Portfolio of Premier Brand Advertisers & National Sales Team

San Francisco October 2008— eCast, a leader in place-based interactive media, announced today that they are partnering with ADCENTRICITY to better monetize their vast network of interactive screens in bars and restaurants across the United States. eCast is the latest addition to ADCENTRICITY’s growing family of network partners in North America. By partnering with ADCENTRICITY, eCast is better able to help advertisers and their agencies reach highly desirable audiences with their messages.

eCast operates one of the largest and most technically advanced digital signage networks in the US, with over 10,000 bars, restaurants and nightclubs hosting their screens from coast to coast. Their unique touch-screen music service allows venues to put the power of choice where it should be: with the consumer. Utilizing the speed and scalability of broadband, eCast delivers music from the major recording labels, highly interactive advertising and other forms of entertainment to thousands of customers every hour of every day.

"ADCENTRICITY is in a unique position in the digital out-of-home value chain and is thus a great partner for us,” said eCast spokesperson. “By serving as the single point of contact for agencies and networks, they are better able to see the big picture and present national advertisers and brands with the best opportunities that meet their campaign goals and objectives. We look forward to working with ADCENTRICITY and offering advertisers and marketers the best interactive and most relevant digital out-of-home media opportunities.”

About ECAST
eCast is the leader in place-based interactive media. Our hospitality network delivers digital music, games, entertainment, information and interactive advertising to more than 10,000 bars and nightclubs across the United States. Leveraging the personal impact of touch combined with the interactivity and targeting of the Internet, eCast brings unsurpassed consumer engagement to out-of-home markets and is redefining the way consumers are entertained, informed and engaged. For more information visit: www.ecastnetwork.com.

About ADCENTRICITY Inc.
ADCENTRICITY (www.adcentricity.com) provides more than just an extensive network, offering strategic planning, buying and the industry’s only single-source, “1 plan, 1 buy, 1 bill” – solution. ADCENTRICITY takes the guesswork out of digital out-of-home, partnering with brands, media and creative agencies who want to plan and buy the most effective, targeted media that reaches their desired audience and meets ad campaign goals. ADCENTRICITY’s high-touch service is backed by one of the DOOH industry’s most advanced media planning platforms enabling intelligent and strategic media planning decisions and effective media investments across the digital OOH medium.

Currently ADCENTRICITY represents more than 128,000 quality placed based screens in over 16 categories and over 70 sub-categories including Universities, Shopping Centers, Transit, Sporting/Events Centers, Convenience stores, Restaurants/Bars, Elevators, Gas Stations, Office Buildings and ATMs, among others. For more information visit: www.adcentricity.com.

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Kevin Shea to Join ADCENTRICITY’s Board of Directors

Thu, 07 Jul 2008 12:06:34 GMT

July 31, 2008

ADCENTRICTY INC., (www.adcentricity.com) a leader in the planning and buying of digital out-of-home (OOH) media, announced today that leading media industry executive Kevin Shea has joined the Company’s Board of Directors, effective immediately.

Mr. Shea has served as the president and CEO of Sirius Satellite Radio and YTV Canada, leading both companies through the CRTC licensing and start-up process. His extensive background in broadcast media also includes roles as president and COO of the Global Television Network, and executive vice-president at Bell Globemedia Inc.

Mr. Shea currently serves as the Chair of the Ontario Media Development Corporation and is the owner and president of SheaChez Inc., a consulting firm whose clients include the CBC, Telus Communications and Standard Broadcasting.

Mr. Shea's other accomplishments include chairing the Toronto Tourism Recovery Alliance in the aftermath of the SARS outbreak, the Canadian Association of Broadcasters TV Board, and the Canadian Film Centre. Mr. Shea holds several directorships, including one with Cookie Jar Entertainment Inc., of Arthur, Caillou and Doddlebops fame.

“Kevin has been an instrumental part of our development and growth as an advisor to ADCENTRICITY since the organization’s early days,” said Rob Gorrie, Adcentricity’s President and Founder. “His experience and expertise in the media industry have provided great insight into how to best support the media partners we service. We are excited to have him join our Board of Directors, assisting the company in a more formal capacity to continue to help grow the organization and provide successful guidance.”

About ADCENTRICITY Inc.
ADCENTRICITY (www.adcentricity.com) provides more than just an extensive network, offering strategic planning, buying and the industry’s only single-source, “1 plan, 1 buy, 1 bill” – solution. ADCENTRICITY takes the guesswork out of digital out-of-home, partnering with Brands, Media and Creative Agencies who want to plan and buy the most effective, targeted media that reaches their desired audience and meets ad campaign goals. ADCENTRICITY’s high-touch service is backed by one of the digital out-of-home industry’s most advanced media planning platforms enabling intelligent and strategic media planning decisions and effective media investments across the digital OOH medium.

Currently ADCENTRICITY represents over 100,000 quality placed based screens in over 16 categories and over 70 sub-categories including Universities, Shopping Centres,Transit, Sporting / Events Centres, Convenience stores, Restaurants / Bars, Elevators, Gas Stations, Office Buildings and ATMs, among others. For more information visit: www.adcentricity.com.

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