Optimize Your DOOH Business Plan
Consulting services for networks, venue owners and others interested in the business of digital out-of-home media.
The nascent DOOH landscape is continually evolving. Business models thought to have been best practices even 18 months ago have proven unprofitable and have evolved into new and sustainable concepts. The ADCENTRICITY executive team has been exposed to more DOOH networks than any other organization in North America. We currently have 80+ network as part of our family, and regularly speak with dozens more either in the enrollment process or through consulting engagements.
We know what works.
This means that we have unparalleled insight into the DOOH landscape. ADCENTRICITY executives are at the forefront of the business, and are frequently sought as commentators and thought leaders by the media and for speaking engagements.
Investment of time and money is DOOH needs to be carefully considered. Whether you are an emerging network, a venue owner, or an investor looking to invest resources, you need to complete the necessary due diligence to ensure your investments are wise and secure.
ADCENTRICITY’s specific expertise lies in third-party advertising based models, and in the use of digital technologies as merchandising tools within retail environments. Our executives have hands-on experience in the financial modeling of DOOH networks in a number of different venue types.
We can provide clear guidance on the potential revenue of your network in various scenarios.
How we help.
ADCENTRICITY works with existing and developing DOOH networks (and those wanting to invest in them) and with the owners of potential locations for DOOH networks in the identification and evaluation of network opportunities. We then proceed to the research and development of financial models to assist in making sound business decisions. Specifically, we deliver the following services:
- Business model assessment and revenue modeling
- Creation of pro forma financials for business plans or investor presentations
- Assessment of marketable advertising rates
- Audience research recommendations and project management
- Understanding DOOH vendor options
- Development of endemic and non-endemic advertising sales strategies and organizational structures
- Content strategies and solutions
More Info:
For more information on how ADCENTRICITY’s consulting services could help you make the right business decisions, please contact:
Graeme Spicer, VP of Strategic Partnerships
graeme@adcentricity.com
(416) 597-6555
