Adcentricity

Why Mobile Matters?

Mobile marketing is the fastest growing media category in North America. With iPhones, Blackberrys, Instincts, smart phones, mobile applications, unlimited texting packages and increased bandwidth, mobile marketing as an engagement device presents an incredible opportunity for marketers. Mobile marketing solutions combined with digital out-of-home media (also a leading growth category in advertising) creates a powerful marketing vehicle.

  • Two of the fastest growing categories in advertising - digital out-of-home & mobile
  • Activate consumer dialogue with mobile devices
  • Build SMS databases and extend dialogues
  • Reporting by geography, venue type, channel, ad spot and more
  • Extend the mobile program across your entire campaign
  • Single point-of-contact for the entire initiative

Digital out-of-home media is an engaging vehicle that captures the consumer’s attention where they live, work and play. Adding a mobile component to your digital out-of-home plan is a great way to enable consumers to interact with your message. Capture target audiences on the go with supreme hyper-targeting capabilities and engage them interactively through mobile devices.

Mobile Activation & Digital OOH Media
Digital out-of-home media is an engaging vehicle that captures the consumer’s attention where they live, work and play. Adding a mobile component to your digital out-of-home plan is a great way to enable consumers to interact with your message. Capture target audiences on the go with supreme hyper-targeting capabilities and engage them interactively through mobile devices.

Mobile Services

An ADCENTRICITY Media Strategist can guide you through the activation of the right mobile solution to complement your digital out-of-home media plan. All solutions are completely based on your campaign strategy and objectives.

  1. Call-to-Action; SMS, votes, polls, sweepstakes, contests, promotions, coupons, call-back request, text4info, surveys
  2. Retail & Redemption; Mobile coupons (viral coupons), unique PIN numbers (drive2web), ticketing
  3. Content Deliver; rich content, ringtones, wallpapers, games, videos,
  4. Mobile Applications; Mobile Internet Sites (WAP) & Smart Phone Applications (more comprehensive and customized solutions)

Mobile & Digital Out-of-Home Example:

obama_mobile_digital_out_of_home

Mobile Marketing Resources:

Activate, engage and extend the conversation with your target consumer utilizing some of today’s most effective and fastest growing media vehicles. ADCENTRICITY can get you there, strategically, quickly and seamlessly. Please visit our Resources section for more information.