Research Lite Services

Overview
Digital out-of-home is one of the fastest emerging mediums in North America. Traversing across 70 different consumer environments, the landscape can present challenges to brands in determining the return on advertising investments. To meet these increasing demands, ADCENTRICITY can facilitate affordable campaign specific research studies to provide deeper consumer and media insight.

What is Research Lite?
RESEARCH LITE is an extended service that includes pre-packaged and fully customized research studies to measure digital out-of-home campaigns in any North American market. With this turn-key solution, only available from ADCENTRICITY, advertisers can take advantage of narrow focus campaign research around the medium and use it to gain deeper insight on the efficacy of the media impact and contribute to campaign ROI / Return on Objectives evaluation.

Working directly with a Peoplecount Research Engineer, a customized intercept survey is designed to best meet the objectives. The objectives may include:

• Demographics
• Advertising / brand recall (aided/unaided)
• Brand awareness
• Ad awareness
• Purchase intent
• Media acceptance
• Top of mind
• Sales lift
• A-B Market comparison
• Pre/post campaign study
• Controlled market testing
• Dwell time, audience verification
• Noticeability, and more

Once the objectives are determined, market definition, venue profile selections and critical timelines are compiled against these objectives and professionally executed. Upon completion of the study, an in-depth analysis and dissemination of the collected campaign / consumer data is formatted within two to three weeks for strategic insight into your initiative.

Benefits
Entrusting your research needs with ADCENTRICITY provides several key benefits:

• Garner single source media strategy deployment and research solution
• Leverage North American wide services
• Activate pre-packaged programs for tactical execution and efficiency
• Create fully customized and scalable solutions
• Leverage comprehensive knowledge of the medium
• Tactically collect, learn, analyze, share, scale & then repeat
• Optimizing media investments

Research Lite Resources

Obtain deeper insight of your digital out-of-home campaign and its investments with ADCENTRICITY's pre-packaged and customized research studies available for all budgets. Please visit our Resources section for more information.